The essence of the Internet is advertising.

The reason why the Internet is fond of advertising is that the essence of the Internet is advertising. The Internet is naturally a channel for information transmission. As a kind of information, advertisements naturally become the content transmitted by the Internet, the value of information depends on the matching degree of the scenario.

I saw an article on Titanium media about why the Internet is inseparable from advertisements: Why is the Internet inseparable from advertisements: the easiest way to monetize advertisements? The author believes that advertisements are one of the most profitable ways for Internet products ", when talking about why, the author's reason is "whether it is a search engine or platform-level product, some personal websites, mobile apps, etc., all rely on advertisements to 'generate money '." Therefore, the Internet must be inseparable from advertising.

The "most easy to monetize" is of course a reason, but the author says that the appearance does not touch the root problem.

For example, I would like to ask: why is Internet advertising the most profitable? Can you answer this question because the majority of domestic and foreign website revenues come from advertisements?

This is not clear. In my opinion, the root reason why the Internet is fond of advertising is that the essence of the Internet is advertising, that is, the great creation that is being or has changed the world in many populations-Internet, the essence is just the carrier of advertising.

If the reason is specified. I am impatient to look at the official website.

First, let's clarify what the Internet is. I believe that the Internet has changed the world at two levels: ubiquitous communication; human knowledge and Informatization of the physical world. If you look at the Internet from these two aspects, you will find that the Internet is only a message transfer!

Whether it is chatting or writing articles, whether it is text, pictures or videos, the Internet can transmit information all the time, and only information can be transmitted. If you classify the major elements of the world, such as information, energy, and material, can the Internet transmit energy? Can the Internet transmit material? The answer is self-evident. Therefore, the Internet is born as a carrier for information transmission. On this basis, instant messaging, e-commerce, and e-payment are all extensions of the information transmission process.

Next, let's talk about advertising.

We have never liked advertisements, but have never thought about them. Advertisements are produced before the Internet. However, in the newspaper, broadcast, and television era, the forms may vary, but the nature of advertisements has not changed. Advertisement is just a kind of information, A type of information that an enterprise transmits to consumers. In the Internet era, advertisements naturally occupy the Internet, a large channel for information transmission. As the author mentioned above, almost all Internet companies make money by making use of advertisements, but it is by no means the "easiest way to monetize" that I think above.

Speaking of this, we may wish to discuss the author's discussion below. In the second part, the author considers that the attitude of Internet users to advertising is "Love, hate, and pain", and lists a series of possible user scenarios to illustrate, so why is this happening? The author is not clear. Here I will add:

We already know that advertising is a kind of information. The value of information depends on the scenario. As an old saying goes: There is no so-called garbage, and only resources with the wrong location are put. Similarly, there is no so-called spam advertisement (note that spam advertisement is not equal to false advertisement), and there is only information that does not match correctly. In the early years, the unordered Development of China's Internet caused advertisement flooding, which seriously affected industry development and user experience. However, more and more advertisers are focusing on matching advertisement information, such advertisements are also valuable to users, and they will not be launched any more. We can see the trend of precision in advertising.

Let me sort out my logic: because the Internet is naturally a channel for information transmission, advertisements, as a kind of information, naturally become the content transmitted by the Internet, the value of information depends on the matching degree of the scenario. With the continuous advancement of technology, the accuracy matching of Internet advertisements will continuously improve, and the user experience will also get better and better, both enterprises and users will enjoy the convenience of precisely matching advertisements, which is a win-win result. Therefore, no one needs Internet advertising.

At the end of the article, the author finally said, "the most important reason why Internet Advertisements exist is the needs of users. (This is the first release of titanium media)