The expression form and influence of keyword stuffing in website optimization

According to the flow of the customer's understanding, many novice seoer or enterprise internal professional website optimization personnel, usually for the site keyword layout most often used a method is, a large number of heap target keyword, is generally in the article title, article text, links and other such places, this optimization method used improperly, The mistake of making keyword piling up, it is easy to cause the penalty of search engine.

The meaning of keyword piling

Keyword piling, English keword stuffing, is through abnormal means, artificially increase the number of keywords in the Web page of the number of occurrences and numbers, is a common method of Black hat SEO technology, because the Web page is full of a lot of keywords, can be significant keyword density, Finally to improve the site keyword ranking effect.

The expression form of keyword stuffing

1, titles title, often used to find keyword piling phenomenon, usually the title of an article is generally not more than 80 characters, the flow of passengers is to keep the following 30 words, too long does not meet the normal reading habits, and keyword piling practice is, in the title of a short dozens of words, a large number of the same keyword , such as Guangzhou SEO optimization-seo training-seo Natural ranking optimization-seo site optimization-seo services, such as the title, keyword piling algorithm is relatively light, the proposed keyword in the title of the occurrence of more than 3 times should be advisable.

2, the content of the page, is a large number of keywords piled up the flood of land, there are a lot of software has this function, through the input keyword, automatic generation contains a lot of keywords content of the article, although the keyword density is improved, but the article is very poor readability, because the machine is automatically generated, so the article's statements, grammar, paragraphs and other modifications, The user experience is not considered at all. This kind of search engine, in order to optimize the production of garbage articles, spiders have been able to well identify.

3, hidden keywords to achieve the user can not see, and search engines to see the effect. This is the early Black hat SEO often used in the way, by making the keyword color, font size, and so on the page background color consistent, or font size resize to very small, users in the front end of the site can not see, but the spider could see, this cheating means, in the impact of the overall appearance of the site and user experience, By technology to increase the density of keywords, although smart, but after all cheating.

The consequences of keyword piling

Search engine algorithm more and more advanced and intelligent, for the above three kinds of common keyword piling form, has been able to very good identification and discovery, found that a penalty, the direct impact of the result is the keyword ranking drop, the weight of the page down, the serious consequence is that the site is directly by K off, It is absolutely fatal to hit the Web site optimization through the Black Hat SEO technology and should be discarded.