The trilogy of enterprise culture construction

The Horn of cultural change can be blown, but to know how to blow, if the best preparation, eat is bugle, we go to a place to make, common forward, the power of natural big. But if not prepared, eat is the escape number, the organization crisis, the respective run. Get instructions is, like a wolf run, at this time run out of the results may be a few such as Wolf Stone Tiger Runner, but after a sound horn, the rest of the geometry? In fact, cultural construction is not difficult to say, it can be divided into three main steps. To carry out is the diagnosis of corporate culture. What is the problem of the current enterprise culture, the enterprise culture and the enterprise management of the various modules and units is what relationship, is beneficial to enhance or create obstacles to development. This is not exactly clear. We should make the cultural idea system. The cultural concept system includes: vision, mission, values, even the purpose, spirit, etc., the enterprise should consider whether the need to adjust, if adjust how to adjust. The third step is the implementation of corporate culture and effective landing. After the introduction of the new culture system, many enterprises used the practice of hanging on the wall, written on paper. Some enterprises more perverted practice is to let employees back down, regular exams, test pass, but also to fine, more funny is their corporate culture there is a respect for employees.　This can be understood that the history of the Internet company is not long, very fast, less than 10 years, will soon be able to give birth to a Big Mac company, and then the Big Mac company began to slow down, innovation is weak, on the contrary, are some small companies continue to innovate, a variety of innovative. Simple to eliminate the petty bourgeoisie, call for the Wolf sex, and do the same as sex reassignment surgery, no strong impulse, is not aware of the hand, even if impulse under the hand, this is called self-palace, not only hurt vitality, but also regret a lifetime.

Baidu's current key is not the wolf to shout how loud, but first put the cultural system re-build, tell everyone the direction of cultural transformation, even to the wolf sex, also have to clear a transfer method. When culture is not driven by strong internal and external forces, but from the outside and within a strong pressure pouring into the formation. Just like one of our customers, nearly 100 billion sales per year, we are doing corporate culture for it, the boss of the culture of dedication, hope that the following employees can be like him for the company dedication, but employees want, with what let us nothing overtime, with what dedication. This culture is bound to pressure, forming a container with internal pressure, this object we all know, the outside environment is not a problem, calm. However, the unpredictable future, with the changes in the environment, it is also easy to evolve into an explosive body, a deadly blow to the enterprise. At this point, Baidu needs to do is perhaps, Baidu a bit corporate culture, to carry out new thinking. Some people argue that corporate culture is the number one project, the boss of the tone, the following employees do the line, over time formed a culture. The Great Leap forward of the wolf sex culture of Baidu has made us think more deeply. As China's top Internet company, in the enterprise strategy may be very successful, in business management should do not inferior to the international first-class, but in cultural cultivation, cultural construction is still in the savage wasteland, the original growth stage. As everyone knows, culture inward is a kind of centripetal force, external is a banner.

The trilogy of enterprise culture construction