The importance of Baidu Bidding for keyword research

The first step in Baidu Bidding is undoubtedly to select keywords. However, many small and medium enterprises often think that the more keywords, the better, they will not classify keywords, nor evaluate the keyword conversion rate, A little bit

 

The first step in Baidu Bidding is undoubtedly to select keywords. However, many small and medium enterprises often think that the more keywords, the better, they will not classify keywords, nor evaluate the keyword conversion rate, in short, there are a few words that will be added to ensure that there will be no fish missing from the Internet. Why are these enterprises doing this? The reason is that most of these business owners do not understand the importance of doing a good job in keyword research, nor do they understand the deep meaning of keywords. Therefore, this article will discuss with you the importance of Baidu bidding to do a good job in keyword research.

The importance of Baidu Bidding for keyword research mainly includes the following five aspects:

1. make sure that the keyword has a search volume. do not use a company or brand name that is not well-known as a keyword.

When selecting keywords, enterprises first need to study the search volume of keywords. First, they need to select keywords with search volume and some keywords without search volume, such as enterprise brand words and product name words. Baidu is the first in most cases to search for these keywords. of course, this is the credit of SEO. You know, if a large number of Baidu Bidding accounts contain words with low search volume, few clicks, or even no clicks, the overall account rating is often affected. So it doesn't matter if you think there are too many words, and no one clicks will consume them. don't think so. why is the quality of some users' account keywords suddenly dropped to one star, most of the reason is that the account has too many words with low search volume and no clicks.

2. it is helpful for keyword grouping. keywords with similar meanings and identical structures should be grouped into one group.

An important purpose for enterprises to do a good job in keyword research is to accurately group keywords. You must know that the same set of keywords and grouping are different, and the optimization results are different. The more reasonable the group, the better the effect. How can we make keyword grouping more reasonable? in addition to the principle of "similar meanings and identical structures", we need to continuously study keywords in the future.

3. it is helpful to reduce the difficulty of account optimization. only by positioning the keywords of the website in the early stage can we get twice the result with half the effort in the later stages of website optimization.

Keyword research can greatly reduce the difficulty of account optimization. There are a lot of articles on the Internet to teach people to do bidding. The first is to add as many keywords as possible to the account, especially the official customer service of Baidu. you say there is no traffic or keyword. you said the effect is not good, add keywords. In short, no matter what it is, add keywords. what about the end? Baidu smiled. In fact, when we first started creating an account, we had to locate the keywords of our website, and the right number of keywords was enough. In the later stage of the advertising process, customs clearance will analyze the keywords and then adjust them slowly.

4. it is conducive to improving competitiveness. effective keyword research can correctly analyze website problems and find ways to improve the competitiveness.

I often hear a lot of biders complain about a low budget, and many companies agree that bidding is a mistake in making money when there is more money. The competition for bidding is not all about the budget for advertising. As long as you do a good job of effective keyword research, you can often use 1 million yuan to achieve the effect of 10 million others, such examples are everywhere, otherwise you do not need a bid. Bidserver is to help enterprises discover problems and propose improvement methods. the most effective way to discover problems is to do a good job of keyword research.

5. it is conducive to finding effective traffic, and the ultimate goal of the website is to convert.

Through keyword research, we can mine long tail keywords with a large amount of traffic and low competition. you must know that the final purpose of serving keywords is conversion, and keywords without conversion can be removed.