The importance of website traffic analysis for website operation

　　The importance of website traffic analysis to website Operation

　　first, why do traffic analysis?

Once your site is effectively integrated into advertising, public relations, and search engine marketing plans, you want to be able to test performance to see if your marketing plan works. Marketers are looking for better feedback about marketing campaigns. A good way to evaluate your return is to check your site's log data, analyze your site's traffic, and find clues about the user's behavior. Through the analysis of user behavior information, you can adjust the website, better for customer service, improve profitability.

It's important to know where your site visitors come from and what they like and dislike. Traffic analysis provides information to enhance marketing effectiveness in two important areas:

(1) Improve the website, so that more visitors become your customers;

(2) Improve your marketing activities to achieve better ROI.

The beauty of Internet marketing is that your site can collect information about the behavior of all visitors. You can find all the information you need in your website log to improve your marketing strategy. The best marketing activities should be designed to be monitored, analyzed, and continuously improved. The question is how the information obtained is analysed and what measures are taken, what should be monitored, and why such monitoring should be made.

　　second, flow analysis data

The site log provides users with dynamic information about the site's traffic. Analyzing the site log will give you a familiar view of how your visitors visit your site. You can gather the following basic information:

• Total Page views
• Number of individual visitors per day
• Number of individual visitors per hour
• Total number of visits
• Number of first-time visitors
• Number of repeat visitors
• Daily Repeat Visitor

Then look at the average situation, such as:

• Average number of page views per visitor
• Average number of visits per visitor
• Average length of access time
• Average page access per hour of the day
• Average number of individual visitors per hour in that day
• Average number of visits per hour of the day

　　Third, E-commerce website analysis

The following assessment statistics are available for E-commerce sites:

• Total income
• General Orders
• Total number of individual shoppers
• Most active and inactive time periods
• Shopping Cart Waiver Rate
• Conversion of first-time visitor to shopper
• Repeat the situation where visitors are converted to shoppers
• Shopper Browser usage

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