The level of user experience in Internet product design

The design meets the challenge more than once, in the final analysis more or less point to the design value and the design goal this point, the design can bring the commercial value, but the design value and the goal only uses the commercial value to measure? Perhaps there is a suspicion of the wording, but completely equate the user experience with the business value, believe that in the existing theoretical and commercial reality is hard to convince people.

So I still insist that design is not only to bring commercial value, but also to bring the human quality of high level of experience, both of which are designed to the final effect, are designed to be used after the end result. Since the two are 2 things, the two measures may be different, and for a particular design job, the two metrics can overlap.

What is the level of user experience, depending on how to define the "user experience" level, as the name suggests, just how good, to what extent the difference, preferably quantified, but not necessarily. And not necessarily pursue industry unification, user experience content, need to define according to product and user group.

1, in Lhasa, although only a short period of 2 days, but almost every hour in a relatively cheerful state, but there are half a day very depressed. A hospital in Tibet was so rotten that I was powerless. One hanging needle actually pay three times, to and fro three times, takes 30 minutes. Hospital operation of the professional links and concepts, forced to let me know that the needle of the drug water for liquids and drugs, oxygen and hanging needles belong to different means of care, need to pay in different departments, open a different list.

The level of user experience I pay attention to is the flow of a task and the lowest cost to the user.

2, used to live in the dormitory especially like to live in the hotel, now living in their own home, began to be more and more picky about the hotel.

• A four star hotel in Shanghai, deluxe big bed room. Dark red mattress, translucent shower room, floor full mirror, let people a door to understand the honeymoon big bed atmosphere; This is the emotional experience.
• Accidentally found in the cottage LCD TV, people feel a little bit not on the grade; Is this a brand experience?
• In the shower room want to water, because the valve in the faucet inside, unavoidable was caught in a; typical usability.
• Rarely live in the hotel's steamed bun, when asked about home and 7 days of the impression, the first mention of such as home provided free books. From the brand experience goal, perhaps this is a positive feedback, but not too easy to fall into the trap of this kind of impression, steamed bread does not turn over a page, I also. Not that this kind of "function" does not need, but do not give it too much expectation.
• These points seem difficult to quantify, but they can be obtained through user feedback. What I want to emphasize is not to use the curve to measure the goal you want.

3, for network products, measuring the fluency of user flow and efficiency indicators are relatively easy to get. Usability issues can also be improved by continuous identification and resolution. But for the brand, the level of emotion, need to obtain from the user's feedback, relative trouble. This problem is a new issue within my knowledge, but perhaps not in the area of "Customer experience management". We are trying this method now.