The main approaches to the application and popularization of mobile internet

Article Description: the promotion channel of mobile application.

"Editor's note" This article extracts from the " Geek observation: a way to promote mobile Internet applications"The article, the author for Oakmikeoak, has changed.

"I don't know how to get on the charts," Fred Wilson said in the article " occupy the app Store". We didn't open the app Store . "APP store algorithm and ranking model is really a bit of pit dad, but there are certain routines, the following methods, although not to ensure that your application becomes millions other applications, but at least the odds are greater."

As shown in the following figure, the promotion of mobile applications mainly has the following channels:

1. Application Store

As the application of the "Habitat", the application store plays the most basic role, but also the application of all developers to promote the first step. The App Store's application ranking rules are not known, but they are said to be related to downloads, increments, and so on within a few days.

As the first source of application information, it is necessary to ensure that the application description of the real and creative, to attract the attention of the selection. In addition, developers should also grasp the application of the update and classification, as a first-hand information source of application development, such as the App Store in the list of what the application? What games are there? What type of application is it? What type of game is it? This is the lesson that developers do every day.

Key words: Update true Attraction

2. The Forum

The Forum has two main categories, the first category of the majority of members from "small white" composition, the content is mainly to ask and share mainly, so in such forums to do more to promote the use of indirect promotion method, blatant promotion is often not very ideal; the second type of forum is a professional distribution center, such as Cocoachina, In this kind of forum to do the promotion should be blatant, the more conspicuous the better, of course, the hair code is essential.

Key words: Indirect Direct Hair Code

3.PR

Through PR do promotion efficiency is generally not high, variable factors too much and not easy to control.

Key words: not reliable

4. Promotion

Promotion of the effect is immediate, festivals are promotional "peak season", at the same time, free version of the introduction is also a significant promotion method (also the most simple method of promotion of fee-based products), after all, low price and free is always the most attractive way to attract consumers ' attention.

Key words: Low price free Festival

5. Distributor

By well-known development company agent is actually the most efficient way to promote, but very difficult, involving many interests, in addition, if you can sell directly is also a more ideal solution.

Key words: holding thigh benefits

6. Advertising Campaigns

Advertising is generally divided into two types of online and offline. Online delivery mainly through the search or site launch, now very popular also has the application of the launch, but no matter what kind of delivery, the most critical or time and space, that is, the timing of the occasion of the grasp, accurate delivery can be more effective, and the opposite is likely to be the same. At the same time, advertising is also the most expensive way to promote the money,

Key words: Time space accurate

7. Traditional Internet channels

Compared with the previous promotion channels, the traditional Internet promotion efficiency is obviously not high, but also worth doing, it is important to master the traditional Internet users of the psychological and behavioral habits.

Key words: low-effect psychological behavior

8. Social networks

In the promotion program social elements are must not be missing, whether it is Twitter or Facebook, this kind of social network has a strong communication efficiency, can be said to promote the weapon, the cost is basically zero, so efficient way to promote the promotion of all publishers to increase the strength.

Key words: Spread efficiently free

In addition, it is also a good way to collaborate with some application recommendation platforms and websites. If the freeappaday can be paid to promote the way, one activity costs around thousands of dollars;OpenFeint also have similar promotions, but they are more in the form of late-partitioning.

Of course, in order to stand out in the App Store, the most important thing is that the application itself must be strong enough to have a good foundation, supplemented by a variety of ways to promote the list, the chances of becoming a popular application will be more.