The old webmaster tells you how to select keywords

First, the content must be related: no matter what the website does, after selecting a suitable domain name, you should first determine your topic content, and then determine your keywords, it is not necessary to set keywords first, and then guide content construction around keywords. The keywords we select must match the website content. If the content is Michael Zhang and the keyword is Li Si, even if a lot of traffic is generated every day, the traffic will be invalid. In addition, the search engine will seriously consider that your website is not highly relevant and will not give a high weight. However, for some portal sites or websites with traffic, the situation may be different and their information may be all-encompassing, which will not be discussed in detail here.

Second, there must be competition: there must be a certain degree of competition, which means that there must be a certain number of search times, so that only when the keyword is done can someone take the initiative to click, if no one searches for keywords, it makes no sense even if the ranking is top. But at the same time, we must grasp the degree of competition for keywords. We 'd better not do words that are highly competitive, because it takes a certain amount of manpower and financial resources, even if we spend a lot of time, it is not guaranteed that such hot buzzwords will be made. You can use small words to compete first, wait for the rankings to come up, and concentrate on words that are slightly difficult to do. It is easy and difficult to do seo tutorials and exams.

Third, refinement Keywords: refinement keywords refer to the professionalism of keywords, and cannot be too broad. In fact, this is in line with the two points mentioned above. If the keyword is too broad, there will be two points that are not conducive to optimization. First, the topic is not obvious enough, which is not conducive to excellent performance; second, it is too difficult to obtain a good ranking. Keywords are the most taboo in some industries, such as news, tourism and other words. Although these words have a search volume, it is not recommended for individuals to choose such words, and the conversion rate is very low. Even if you choose the general title of the industry and spend a lot of energy on it, you may find that the loss is worth the candle.

Fourth, no specialization: The keywords selected cannot be too broad. After reading the front-end points, you cannot select too cold keywords. The keyword selection of a website is to find a suitable balance point. If you choose to be too unpopular, the search term is too long and cold, then even if we do it, there will not be a lot of people to search, unless you are doing a single page of station group, in this way, although there are few people searching for each website every day, the total amount will be large and the conversion rate will be high. However, the target keywords of the entire website should not be too special.

Fifth, consider commercial value: although different keywords have the same word count, the difficulty is similar. However, the final result may be different. Some commercial thinking needs to be used to increase the conversion rate in the future. Many users search for the desired information, but the results are different after finding the desired information. Different keywords lead to different user use results. For example, if your keyword is "air-conditioning principle", the user may not eventually convert the data after entering the website. If your keyword is "air-conditioning promotion", it is very likely that the user is preparing to purchase the air-conditioner, so it may lead to the user's final purchase. When formulating keywords, you should not simply consider the search volume, but also consider multiple factors. Increasing the conversion rate is a factor that must be considered.