The revolution is about dinner (case study)

Not long ago, I passed by Nanjing and met my undergraduate students. just as he wanted to see a young talent talk about something, he pulled me mysteriously. the purpose of this "visit" has gradually become clearer as we talk about it all the way and give us some advice. we want to see a young entrepreneur who has some mobile Internet ideas and wants to share them with us and try to seek cooperation opportunities.
The destination is in nanyi, which is really good. I saw the Nanjing Radio and TV tower far away. nanjing TV tower is not as comfortable and comfortable as Shanghai Oriental Pearl Tower (set off by the Lujiazui complex in Pudong.

　　

After the meeting, young talents took us to his studio. the studios here are all "private organizations" engaged in art, including those engaged in calligraphy and focused on classical instruments. the elegance of the environment has made me a home-grown science student. after entering the room, I was deeply shocked. The arrangement and decoration of the room provided by liberal arts really exclusive. although the room is not big, every layout is orderly and just right. to be honest, this is also the kind of entrepreneurial atmosphere that I want. There are not many people. It makes people feel comfortable and energetic.
He wants to create a mobile social app called "please eat ". some people ask for a hero post for dinner for various reasons. After a friend accepts the post, the dinner starts. in order to increase interaction, this product adds an additional game. the essence of this app is its meal, which can be introduced to sellers to offer discounts.
Apparently, he has been thinking about this project for a long time. He also showed various interactive processes and personally drew a flowchart.
But is this project reliable? I always think that some books are cool?
Let's come and analyze them one by one?
This app has social attributes and requiresUser Registration, ExistsFriend circle. Further talk about the post that sends a dinner invitation, and it turns into a friend dynamic.Friend DynamicsAnd began to be unable to helpPrivate Message chatAnd gradually become a heavyweight "" im tool.
OriginallyLightweight vertical application appBut it evolved intoHeavyweight applications.
For example, if you want to save money and cook for yourself one day, you need a pot and a bowl to cook for yourself. This is not enough, and you need rice, oil, and salt, at last, a refrigerator is needed to store food.Risk Estimation and ControlIt is particularly important in the early stage.

Let's take a look at some consensus on the Mobile End.
Mobile apps have several unwritten rules:
　　1) Registration will die
　　2). The best is the world
Registration has become a widely recognized point of view for mobile development. as a new mobile app, if it cannot attract users within 60 seconds, it often ends up in the cold Palace. let alone Let the user enter information for registration. social apps need popularity, and products require huge operation and promotion costs in the early stage. This model of burning money and saving money is difficult for entrepreneurial teams to control and the risks are too high.
The "no secret" app is one of the few successful examples. however, the registration of "no secret" is built implicitly, and the building of the circle of friends is also automatically built based on the address book. it focuses on complaints and news, and uses anonymity to closely grasp the user's psychology.

　　

The Red coach often said, "The best man is the world". Not only on the PC end, but also on the mobile end. I always think it's a little cool to eat ?!

During the discussion, we made a basic division of social apps:
　　1). Class, friend circle
　　2). Weibo, publishing/subscription Mode
　　3). People who are interested in aggregating the posts
All social apps can directly or indirectly belong to these three types. as a small entrepreneurial team, they can only rely on big platforms to focus on their own social products. In this case, they have the opportunity to do so.
Slowly, the young talent was persuaded by us. He felt that his products were not considered. We agreed on the following ideas:Large platforms attached,Weak friend,Social sharing ComponentsTo develop your own Community products under these three conditions and try to cooperate. (A Brief Analysis of the popularFace MengSatisfy the above points)
Let's repeat the Black Law of the mobile terminal with a smile:
　　1). All social apps that do not aim at getting girls are hooligans.
　　2). 3g killer applications are girls, games, and gamble)
　　3). The original demand is the strongest driving force of the product.
　　4). LBS is actually location-based sex
　　5). Technology cannot replace human loneliness.

Postscript:
The second day, the young talent turned to regret when they thought they had reached an agreement. He said that he wanted to stick to his original ideas. Alas, it was a really cool day.

The revolution is about dinner (case study)