The search strategy and standards of links and the determination of true and false links

As the webmaster, we also need to optimize the website while optimizing the website. The optimization is to make the website an external link. There are many external links, such as libraries, forums, blogs, classified information, soft texts, and links. Now

As the webmaster, we also need to optimize the website while optimizing the website. The optimization is to make the website an external link. There are many external links, such as libraries, forums, blogs, classified information, soft texts, and links. Now let's talk about links. links are links to website A, website B, and website A. The names and addresses of websites must be found in the source code, this link is valid.

Why do we need a link? Simply put, the benefits of links can not only bring traffic to your website, but also allow the search engine to include more web pages of your website, so that the search engine can include more web pages of your website, it is also an effective way to increase website traffic.

Friendship links are an important factor to consider in the search engine ranking. That is to say, the higher the number of site links, the higher the level. Of course, the popularity and ranking of friendship links are increased. The number of links to high-quality websites is also an important factor in the ranking of search engines.

Websites are divided into Old websites and new websites. old websites may be able to quickly find links to friendship. new websites are not necessarily the same. many webmasters are reluctant to exchange links with new websites, because the new website cannot bring benefits to its own website and the new website has no weight ranking, it rejects the exchange of friendship links with the new website, however, the webmaster of the new website can search for the website by using the following two methods. Each method has its own advantages, and the webmaster can use it according to his actual situation.

1. search for the QQ group of the link, search for the group, and join the group, you can publish the information of the link, or view the message sent by the network friends, and you will soon find a suitable link. The advantage of this method is fast and can be instantly communicated.

2. join the platform Forum for searching for links. There are a lot of website registration information on this kind of link platform Forum, and some can also display the website snapshot date, PR value, indexing information, contact QQ and other information. Here, you can register your website information, and then you can find websites of the same type, or view other people's publishing information to find a suitable link. This method may be slower than the first method.

I use these two methods at present, and the results are not bad. After finding a suitable website, we also need to determine whether to exchange information with each other from all aspects of the website. we can check the following points.

1. check whether the number of indexed items on the website is similar to the number of indexed items on the website. The more indexed items, the better.

2. website PR value, PR value is not very obvious to Baidu, but it can still be used as a reference factor.

3. click the site URL to check whether the homepage is ranked first. If the homepage is not listed first, it indicates that the website may be downgraded or K.

4. view the number of exported links of the website. The number of exported links for a website is within 40. if there are more than 40 links, there will be no exchanges. The more links you export, the less weight your website receives.

5. use webmaster tools and other software to check the ranking of website keywords.

6. check the Baidu snapshot of the website. The snapshot should be within 7 days.

The above points can be judged in a balanced manner. when combined with your website and the website of the other party, you can exchange and communicate with the other party if you feel that the difference is not big. After you exchange links, you should also pay attention to future maintenance. I will do this from the following points.

1. after some links are exchanged, the other party will delete their own links some time later. Therefore, we should regularly use the webmaster tool software to check the reverse link of the website to see if the other party has such a situation.

2. check whether the snapshot date of the other website is updated in time. You can also use the webmaster tool to check the snapshot time. if the snapshot is not updated in time or has not been updated for a long time, the permission of the other website may be downgraded, your website may also be affected.

3. check the source code of the other website. Some websites do not have any problems on the surface after we exchange links, but some problems may occur if we check the source files of the other websites, the other party uses JS to control code links, links with noindex, links with nofollow, URLs that appear in JS scripts or JS annotations, HTML file headers, and meta data, as well as the URLs of ALT tags and other places, links on the domain name for 301 redirection, links in Flash, non-webpage files, such as links in world files, PDF files, TXT files, and so on. In the header or robots.txt file, the search engine is forbidden to capture this page. If the search engine cannot capture this page, the link does not work.

4. the link page is not a real homepage. The website's first page has multiple forms of representation. if the first page is index.html, index is used. it makes no sense to change the link between asp and you, because the index. asp is a lonely page without any page link, so there is no weight.

5. use cookies to cheat on friendship links. If the other webmaster gives you an address for access, if the address carries a parameter, it is your website name and URL information, as long as you click to access, his website will read this data, then you will have your links on the generated webpage, and the information will be recorded in your cookies. if you do not clear cookies or use another browser, no matter when you visit this website, the website program will read your cookies and display your links on the webpage. However, for search engines and other visitors, the other party has no links to your friendship. This is an advanced cheating technique. It cannot be obtained. Be honest as a webmaster.

The above two methods can be used for detection:

1. check whether the source code of the website has its own website domain name. search for your domain name directly from the source code.

2. check whether the source code of the website snapshot has its own website domain name. search for your domain name directly from the source code of the snapshot.

To sum up, we should not pursue fast friendship links, but be sure to be down-to-earth, treat people with sincerity and handle affairs. only by operating our own websites with good faith can we achieve great gains.

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