The trend of Internet product design: Interesting game design

Article Description: Love me don't Go-the introduction of the game mechanism of product design.

Fun is the current Internet or mobile Internet product design an important design trend, and gaming is the most perfect way to explain the fun, game of product design has a very good reference meaning. The game is not unfamiliar to everyone, as of the end of 2010, people spend an average of 30 billion hours a week on the online games, an average of 5.93 million hours a week in World of Warcraft, people spend a lot of time in solving virtual problems. In reality, games can make boring work interesting and become a system that locks and drives user returns. "Gamification is the new sexy" has become the most popular topic nowadays.

What is the game?

Gaming refers to the process of using game thinking and game mechanism to solve problems and lock users. --Gueb Ze (Gabe Zichermann).

This definition comes from Gueb Ze. He is one of the representatives of the game of thought, from initially just a gamer, to the end of the experience of the successful game to promote their own gaming business. There are a lot of active academics and speakers in this field, and here's a simple way to learn more.

What's the game like?

Foursquare is one of the successful applications of gaming to business, according to the official view, Foursquare mode 50% is a tool for geo-information recording, 30% is a tool for social sharing, and 20% is a gaming tool. Users at different times and occasions to sign up after the corresponding badges, such as your fifth time at the airport check-in, you can get a trapeze medal. Countless badges that drive users to continue using Foursquare.

Constantly drive the user's participation, and let the user feel admiringly, so that users to create a goodwill to the business, or even a belief-like loyalty, is the business is willing to use the game mechanism of the real reason and motivation.

How to allow users to continue to choose your products, rather than competitor products, is the key to every business facing the problem. In order to win the customer's willingness to spend repeatedly, the merchant rewards the user with the way of loyalty, in order to encourage users to spend again.

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