The true meaning of Internet long Tail Keywords: under the tree good shade

　　

Some tips on website optimization, a lot of webmaster will contact "Long Tail keyword" This professional term, what is "long tail keyword", plainly, is in the website main key word derivation and the website keyword related some words, although the main keyword in the search engine has a considerable amount of clicks, because the competition is intense, Plus the Internet a unique situation, for those who later, want to let the site to get more traffic, simple optimization of the main keyword has no advantage to say, but only in the long tail of the key words, so as to obtain a considerable web traffic.

In the theoretical writings of the Long Tail, American Chris Anderson's "Long Tail" is the most representative, and through his research on the Amazon stack, he finds a problem: Amazon book sales, although the bestseller has brought a handsome profit, and 25% of the sales are from the unpopular books. In the study of online songs, Anderson found that many once popular songs after the recession, there are people click on the download, that is, the song's focus will not always fall to 0, will always be some people under certain conditions to recall the download. This is one of the sources of long tail keywords, hot things will not always hot, and once the past, but also for some time for some special reasons, recall people's memories.

In March, for example, the mysterious incident of the cruise, the media is concerned about the incident, but also the history of some of the mysterious disappearance of the aircraft also turned out the story, and these past has a certain impact on the incident, will be "Ma airlines" this inducement, once again attract the audience's attention. Therefore, why there are many sites in the optimization, like the hot event + keyword optimization, this very far-fetched optimization will get a certain amount of clicks, and after the hot events, but also to obtain a certain flow.

Recent news reports, the information app "Today's headline" has completed the C round of 100 million U.S. dollars financing. After the completion of the C round, today's headlines are valued at more than 500 million dollars. When it comes to today's headlines, the singer Wang Feng, who always wants to make headlines but misses the headlines, is constantly getting attention and clicks because of the "indissoluble bond" of Wang Feng and headlines. Do not underestimate the energy of today's headline, it almost brings together all the big events in the Internet, "history has always been surprisingly similar," Do not think that a hot event in the past, there is always "enthusiastic people" to find their origins, then, purely from the flow point of view, "Today's headline" Not only captured the current "hottest event", while its broadcast "Historical events" will also be a lot of people will search for source, which is the real value of "Today's headlines."

A lot of cock silk webmaster sigh, because is not "high handsome", not "rich second generation", not "Li Gang" son ... That's why it's so hard to mix. After all, Dick Silk belongs to the mass group, Ko Fu Handsome is just a class, like grassroots websites, most of them are in the "silent", want to let the site get enough traffic, you should learn to "borrow power", such as to do a keyword "money" type of site, then, in the site optimization process, it should be Ma, Shi Yuzhu, E-commerce, Jingdong Mall Such a vocabulary into the site, because these internet celebrities, the hot word of the Internet almost every day people pay attention to clicks, MA, Shi Yuzhu Why will continue to get the pursuit of netizens, not only they are the Internet "", but also "the most money in the Internet," one of the site can be small, can be silent nameless, But the Web site in the use of "long tail keyword" time, but to "ambition when high", because the hot events every day, then, relatively derived from the hot keywords will continue to come out, which requires the webmaster how cleverly the site and the hot words organically combined.

For the long tail of the keyword understanding, perhaps the author has lost one-sided, because blindly pursue "tall" may let the website optimization loses the direction, in fact, the website optimization mainly focuses on from three aspects, one is the website overall structure, this website construction company basically may help you to fix, one is the website content construction, The last one is the website outside the chain promotion, outside the chain promotion not simply is the friendship link, to the forum to send a link, the strength of the webmaster can be paid to increase the number of clicks on the site, of course, the site should have attractive content, retain visitors, this need in the content, that is, the content of the site update on a great article, and simple copy, Simple boring little articles won't let visitors click on the mouse, use a good long tail keyword, in fact, is to use a familiar feeling so that visitors have an impression or attract their visit, site optimization needs a lot of skills, and the use of long tail keyword is just a lot of skills of a point bale, hope to help the webmaster. This article by the Taihu Lake Riddle: http://www.3342.com.cn/first A5 webmaster nets, reprint, please keep the link, thank you!