The value of community-based websites mainly lies in users

"Everyone has a different understanding of the community, and each company has a different approach to community development ." In an interview with the Power Information Center of Silicon Valley on October 18, Zhang Fan, CEO of Zhanshan network, pointed out that China's community-based networks are currently in a state of "Eight Immortals Crossing the Sea, showing their unique advantages and disadvantages, however, the contraction and integration of the industry are also ongoing. In his view, judging the value of a community-type website depends mainly on the user.
Compared with foreign countries, the term "community" has a greater significance in China, which stems from Chinese people's living habits, religious habits, and social habits. "outside China, communities are more of an auxiliary means of people's life. However, in China, in addition to serving as a supplementary means of life, communities are also the spiritual sustenance of many people." Zhang Fan believes that this gap gives the community model a broader prospect in China.
In Zhang Fan's view, China's community-based websites have different understandings and practices regarding the concept of "community". Every company is working hard to provide better services for users, it's like the eight immortals are crossing the sea and show their advantages, but "the overall situation is still relatively scattered, and there is less communication between them."
It is pointed out that the challenges for developing community-based websites in China are mainly in technology, service, and advertiser recognition.
"I think the main value of a community-based website lies in users. It attracts and retains your users through good technologies and services. Your dependence and recognition on you are your value. This kind of user stickiness requires products and services ." Said Zhang Fan. He told reporters that although the concept of community is very popular and new companies are constantly entering the market, in fact, the contraction and integration of the industry is already in progress-any new product must follow this process, in the context of integration, websites with technology as the core and user-oriented needs can survive.
Zhang Fan is very confident about the profit model that many people are very concerned about. In his mind, it is better to plan products and services to better serve users than to plan the profit model. "When you have a good reputation and users cannot do without you, a profit model will naturally emerge ." In his understanding, profit is not an aim, but an inevitable result of providing good services. If "planning profit models for profit models" is definitely a "putting the cart before the horse ".