The value of Internet advertising market

There are signs that China's online advertising market is likely to be on the eve of a drastic paradigm change. Just after Sina and Google announced a strategic partnership in news, advertising and search services, there was news that WPP Group, one of the world's largest media advertising groups, was interested in launching a new web-embedded advertising business in the country, and has this matter and includes the text of the advertising products, such as the operator Dragon extension interaction, such as the operation of a number of similar projects, technical companies and marketing companies to negotiate. Previously, the Austrian-American group and a South Korean company engaged in similar operations in China, a joint venture to operate a Web site embedded advertising agencies.
Over the past year, WPP Group has completed the domestic two largest brand network advertising agency, the Sino-Foreign Union, century huamei mergers and acquisitions. As a result, WPP Group has occupied more than One-third of the domestic brand online advertising market.
According to people close to Ogilvy, Ogilvy and the United States have many interactive aspects of cooperation to discuss possible issues. However, there is no substantial progress in the cooperation between the two sides, nor is it related to the capital level. But it is understood that the current in the Dragon Extension interactive dotting the platform to advertise a lot of advertisers are services to WPP customers, such as BMW, DHL and so on.
Analysts pointed out that WPP group on the Web page embedded advertising forms of interest, resulting from the domestic high-speed growth of Baidu as the representative of small and medium-sized enterprises in the long tail advertising market and the rapid growth of the advertising Alliance market is very optimistic, and therefore eager to seize the territory quickly in the field. A few days ago, Sina and Google in the online advertising alliance, showing the portal has begun to make up for the introduction of search word chain ads, PPC ads and other new forms of advertising to compensate for the past limited to large brand customers of the short line of advertising products, and then open up the network advertising long tail market. In addition, Sina's previous independent development of video search, Love Search, will also become its future to the long tail advertising market strategic relocation base. Although the advertising market, including video-chip advertising, video search advertising and blog advertising, is still difficult to produce explosive growth in a short period of time, but Baidu, Google and other search giants, as well as Sina, Sohu and other portals have been optimistic and stare at this market.
In addition, this year to surface of the Web page embedded advertising (also known as advertising in the text or in-text ads) has also become an online advertising market can not be overlooked in the force. In foreign countries, Kontera, vibrant media and other companies have begun to provide advertising, and search engine company snap.com on its affiliate website in the body of the page to add keyword links, through the Snap search engine crawl Web pages and show the site owners want to display ads. It is reported that Ogilvy was established in the domestic company, and Kontera in the text ads and the dragon extension of the interactive advertising is very similar.
Public information shows that WPP group has more than 60 subsidiaries, including: JWT JWT, Hill and Knowlton, Austrian-American PR, Millward Brown, the International, and Enterprize IG, etc., business fan Surround includes advertising, media investment Management, one-to-one communication, customer relationship management, interactive communication, public relations and common affairs, brand image and labeling, health care and professional communication.