The value of traffic in different Internet modes

1. Traffic value = user views x other behavior values caused by browsing
2. Users of Baidu and Alibaba have determined the purpose and specific behavior value before accessing their websites. Users of information websites generally have no specific access purpose, users of forums and blog websites simply have no intention to go odd, but professional forum users have at least one preset behavior direction, so they are a little higher.
3. Baidu and Alibaba use offline channels to sell online traffic and convert network traffic with specific needs into orders of enterprise users, this is a traffic value conversion model that is not available for personal websites or other information websites that is combined with real businesses. Therefore, the traffic value of Baidu and Alibaba will never be exchanged by traffic (purely online advertising) it is comparable to websites with major business models.
4. Information-based website traffic value = PV × watch the news (click the advertisement at most after reading the white paper)
5. Baidu's traffic value = click x spot price caused by search volume
6. Alibaba's traffic value = number of members × membership dues (landlord mode, but the more people planted the land, the better the harvest)
7. The profits of information websites depend on the ad click rate and media platform value. The Traffic value of Baidu depends on the double increase of click bidding and search volume; alibaba's main way to increase the value of traffic is to expand the size of its members.
8. Difficulty in increasing the value of traffic: Alibaba is the easiest. As long as it is used for member promotion, that is, offline channel construction, when the number of users is large enough, you can develop your own game rules, the price of membership fee is also linked to the platform size and service capability. Baidu is also easy. After the traffic is increased, the price of click bidding will continue to increase, and the click rate will not be easy to grasp, in addition, the bid enthusiasm comes from the user's loyalty and also needs to improve the customer service level. However, Baidu can master these jobs and it is difficult for outsiders to crack them. The portal focusing on information content is the most difficult to increase the traffic value, the promotion of ad click-through rate itself is a way of killing chickens and getting eggs. Generally, it relies on deception. Now users are basically playing very well, and the value of the media platform is still ridiculous today, if you dare to say this, there are only several major portals, such as Sina Sohu, Tencent, and NetEase. Other websites can only squeeze out a little brand advertisement from their teeth, the media value of the Internet has been suppressed by TV for more than five years.