The WeChat applet is officially launched and can be placed at the top of the chat window.

The official launch of the applet can be placed at the top of the chat window and the official launch window

After a year of waiting, the mini-program was unveiled and officially launched in the early morning of January 9, 2017.

Mini-app promotion poster

With the launch of applets, users can now experience the small programs developed by developers through QR code, search, and other methods.

You only need to Update to the latest version. after experiencing a small program, you can see the applet TAB on the Discovery page. However, you will not recommend the applet to the user.

It is worth mentioning that the applet provides the function to display on the top of the chat, which means that users can quickly return to the chat interface when using the applet, in the chat interface, you can quickly enter the applet to achieve convenient switching between the applet and chat.

Position of the applet display

A user-used applet is displayed in the applet TAB in the form of a list.

Applet list

As described by the team before, the applet can share the conversation.

Share and display the "self-stock-picking" Applet

Android users can also add shortcuts to their desktops.

From the trial results, the overall operation of the applet is smooth, and developers are enthusiastic about the applet. For example, the cat-eye movie provides a small program experience package.

After experiencing several small programs such as stock picking, Meituan takeout, cat-eye movie, and Didi public transport, you can feel that developers have reserved the most core features in apps, some features are discarded.

For example, the Didi travel mini-APP only retains the car hailing function, while the map, travel mode selection, user interface, mall and other functions in the APP are all discarded.

Didi travel mini-app Interface

The auto-stock-picking applet retains more APP functions and only discards "information" as an independent module, while retaining the three main functional modules: self-selection, quotation, and setting. In addition, it provides the same stock price reminder as in the APP. On the share details page, a friend clicks to view the real-time stock price information, providing a complete experience.

The left shows the auto-stock selection applet interface, and the right shows the auto-stock selection APP interface.

The public account Association function previously mentioned by the team can be reflected on the current public account homepage.

On the homepage of the public account that has developed the applet, you can see the applet developed by the subject and click it to enter the corresponding applet. In the same account system, the public accounts can be converted to small program users at a lower cost.

On the left is the public account introduction page, and on the right is the applet developed by the public account subject.

For some teams interested in productization of public accounts, the association between applets and public accounts will greatly save development costs and diversion costs. Content entrepreneurs also provide good content productization tools.

Based on the experience and previous team introductions, the mini-program rules are clear.

Functions not provided by Applets

1. There is no central entry for applets.

2. Do not launch mini-app stores or recommend mini-apps to users.

3. the applet has no subscription relationship, no fans, only access, and only access traffic.

4. the applet cannot push messages.

5. Small programs cannot play games.

Functions provided by Applets

1. Provide the mini-app page concept: supports sharing the current information, such as the share 00700 stock page. When a friend opens the page, the real-time information of the 00700 stock is displayed, without the need to start the mini-app again.

2. Dialog sharing: You can share a conversation with a single friend or group.

3. Search: A applet can be searched, but the search capability is limited. Currently, you can search for a applet by name or brand ..

4. Public Account Association: the association between a Applet and a public account is provided on the premise that the applet and the public account are the same development subject.

5. Offline scanning: Provides offline prompting users of the existence of small programs nearby. Users can use it through offline scanning, which is also an advocate access method.

6. applet switching: A applet supports the pending state, that is, the multi-window concept. You can first suspend the applet and then do other things, so that you can quickly call the applet when necessary, return to the initial state.

7. Message notification: a merchant can send a template message to a user who has received the service. the user can contact customer service in the applet to support text and images to solve the communication problem between the user and the applet.

8. History list: the small programs you have used will be put into the list for future use.

What will a applet bring?

Out of the idea of getting the initial traffic dividend, the outside world is eager to look forward to small programs. However, in his public speech in the Open Class in December 28, 2016, Zhang Xiaolong gave an answer that may disappoint some people.

"A lot of people have seen the internal testing of small programs and said they should get some traffic dividends, but it is a pity that there is actually no entry in the public account, and the same is true for small programs."

This arrangement is related to Zhang Xiaolong's ability to undertake small programs, and his thinking about the future online world is also based on Zhang Xiaolong's ability to undertake small programs.

In his one-and-a-half-hour speech at the PRO Open Class, Zhang Xiaolong spent most of his time explaining what the next stop on the mobile Internet is, the features and positioning of applets, and the reasons for developing applets, rather than simply telling everyone: what are the rules of small programs and how should you do them.

In Zhang Xiaolong's view, the next stop of the mobile Internet is "at your fingertips ".

"We imagine that in the smart glasses of such a virtual future, you will find that the application is already in a completely different form, which is different from the Application Form in mobile phones, it is a real form of WYSIWYG. What I say is WYSIWYG, which is different from what we see on the drawing or UI in the PC era, it refers to any specific thing we see. It contains its information and contains the processing of the information."

Zhang Xiaolong said that this is his hope for future application forms: ubiquitous and accessible at any time.

In fact, this concept can also be reflected in the functional settings of a small program. For example, it supports providing offline prompts about the functions of small programs nearby. Through the QR code portal, break through the boundaries between applets and offline services. The ubiquitous vision of applications is achieved through offline QR codes.

Hong Bo (Weibo), a well-known IT commentator, believes that the entrance to small programs is not in real life, but in real life. For example, the registered small programs in hospitals are in hospitals. We will truly achieve the goal of "One Way of Life", spread different portals into different life scenarios, expand the boundaries of the parent program, and make the imagination more and more space.

Timeline of Applet birth

In 1.2016, at an internal meeting of the team, the Team proposed the idea of "application number" for the first time.

Group photos taken when the "Application Number" is discussed in the team

On July 6, 2.2016, in the PRO version of The Open Course in July, Zhang Xiaolong unexpectedly showed up and gave a speech, indicating that he intended to provide a service platform. Therefore, the team specially split the service number, however, the service number is mainly used to provide services. Based on one requirement, the effect is not satisfactory. Therefore, "we will develop a new form called the application number."

Zhang Xiaolong unexpectedly appeared on the PRO version of The Open Class on September 2016 and announced for the first time that he would develop an application number.

In the early morning of June 1, 3.2016, the public platform began to send external small program internal testing invitations. Small programs are the "Application Numbers" that are widely used by the outside world ". The first batch of beta testing places are about 200.

Invitation Letter for beta testing in Applet

4. at the same time, Zhang Xiaolong disclosed his definition of a small program in his circle of friends: A small program is an application that can be used without downloading and installing it. It realizes the dream of an application at your fingertips, you can scan or search to open the application. It also embodies the concept of getting used up, and users do not have to worry about installing too many applications. Applications are everywhere and available at any time, but there is no need to install or uninstall them ."

Zhang Xiaolong circle of friends

On the evening of July 6, 5.2016, the team announced that the mini-program was open for public beta. developers can log on to the public platform to apply for it. After the development is complete, they can submit the application for review. The application cannot be released during the Public Beta period.

Open Beta page for applets

On July 6, 6.2016, in the Open Class on July 15, Guangzhou Asian Games city, Zhang Xiaolong made a speech again, answering several questions about mini programs, including no store, no portal, and inability to push messages, Zhang Xiaolong also revealed that he hoped the mini-program could be used by users in January 9, 2017 ".

Zhang Xiaolong introduced the mini-program rules in the PRO version of the 2017 open course.

On July 6, 7.2016, the public platform announced that, to facilitate offline promotion of merchants, a QR code with a parameter can be generated for the launch of mini programs. A maximum of 10000 QR codes can be generated.

In the early morning of June 8.2017, the mini-program was officially launched.

Original article: http://www.hotlist.com.cn/archives/338.html