Thinking about the profit model of enterprise website

Many people are talking about corporate Internet access, and then a lot of companies let network companies get a website finally moved on the network. Yes, the website is very beautiful, Mister also on the business card printed on the website address. But have you found some problems from it? The site is for others to see, but your site did someone go to see it? How do you get your potential clients to see it? There is a Web site construction between the planning of the problem and the site after the revision of the promotion of the issue, of course, there are also how to promote the issue of profit.

Business operators, when you put thousands of tens of thousands of of the enterprise website construction costs, have you ever thought how to make this beautiful things, for you to create profits? Or would you like to put it in an unknown place and be narcissistic? The website itself is a useful tool to publicize the corporate image. If you don't advertise and don't promote, then do it?

You printed it on a business card. Yes, it does mean that your company, like most companies, has a website and is an era-oriented enterprise. But does a small list of addresses on a business card really bring benefits to you? Enterprise website Promotion, I think should more web-based, if you want to promote online, then need to invest a lot of money. So, to build a website, the website address printed on the business card, not really keep up with the pace of society.

Questions come up, we look at how to do a good job of web-based Enterprise website promotion. In fact, should not immediately discuss how to promote, we are in the website before the site construction must have a good plan. This planning is not just a few columns, he should focus on how to make your site, have the conditions of network promotion, and then let this site can bring you profits. Incidentally, many companies think that the site is just a device, in fact, because they do not do things well, so the site has become a decoration.

Planning. How to plan it? Do you intend to make the site as a certain site is just a color picture change it? The affirmative answer means you have to do is a device, if it is a negative answer, then hurry up and make your company's website to be a feature of your company, so that it can bring you profits. About the site planning articles, online under the line are many, I do not want to large space, I just want to talk about what I think should pay attention to the points.

First, the website structure: The good website structure is the website all Project beginning Foundation, it includes the webpage column setting, the function setting, the page layout, the backstage management and so on. Do you often put the company introduction and Mister Head on the home page? Yes, this is good for corporate image publicity? But what will be the benefits of this? Benefits, very products have a direct link. What I advocate is to pay attention to your product. The structure of the website must create conditions for the final sale of this product. Web site structure (even including links, layout and other details) in many ways affect the final sales of products.

Second, the website function: If you do not have professional technicians, I think this piece may let the network company to do for you. But the network company to do for you, finally can only like other companies, can not achieve characteristics. Like the structure, functions also need to create conditions for product sales to promote sales. Do you think it is helpful to keep customers by registering as a member of the company's website? If your website influence is big, I do not deny this, but the General Enterprise website, the initial flow is often not very high, our goal is very simple, is the profit, the website complexity will make the user experience not good, even lets him not be patient to see your product to exit the website. What we have to do is to make the website functional and practical, easy to operate, the best products in one or two steps within will reach a deal.

Third, the page visual effect: Many enterprises to look at the page is too heavy, in fact, we are planning the layout of the page, not only to pay attention to image design, more importantly, users can get something on this page he wants to know. To tell the truth, a simple flash image page can only give you the image of the proceeds, for product sales, is very indirect. Put on text, yes, put on useful text introduction and links. How did the user get here? A large part of it may be through search engines, but search engines do not recognize your pictures and flash, he only recognized the text, your page has no text, the search engine will not be able to search, your potential customers so lost. So pay attention to the text on your page.

Planning Well of course is to enter the site construction phase, yes, you can give the network company to deal with. In this process, you must always pay attention to the process of construction, whether they follow your request to do. Of course, you can ask their opinion, perhaps they have very good suggestion in the implementation process, adopt it. Site Construction This phase of the role is substantial, as if you are producing products. Good network companies like good operators, the product is also good. I do not recommend that your site be made to a network company that has no internet marketing concept at all. Because we are in the website promotion, is to be done on the basis of good site production, if the network company did not make this product production well, then how do we use him as a tool to implement network promotion? Therefore, suggest you find a network Marketing experience network company to do for you website.

Promote. Not just to buy a real-name network, in fact, in the choice of network name, there are many directly related to the potential customers can reach our website problem. Do you choose your business name as the network real names? This is the same as the page title, if you choose your business name as a title or a real network, you are wasting thousands of of dollars, and your potential customers are lost directly because people search for the product name only, unless your brand is really loud, or they know the name of your company. Network above the promotion has more than 100 kinds, but need you to really use them well. I do not advocate that kind of blind email marketing, he can not bring effective customers and waste a lot of your time. All promotions must be targeted. Don't let your potential customers dislike you because of your promotion, in fact, many different people may be your potential customers, but not now. All you have to do is advertise and inform the right potential customers at the right time.

To promote this activity, participants are: you, the media, potential customers. In planning the promotion plan, should be on the basis of the media, understand the relationship between active and passive, stand in different angles, some of the details conducive to the disclosure of a set of complete strategy.

Advertise on the portal site or email marketing or something like that, users passively accept information, prone to resentment, so this part should pay attention to content performance, as far as possible to make potential customers interested in your promotional information, so that those who are temporarily not potential customers in the casual know you exist, but do not have a sense of disgust.

The most valuable potential customers are those who actively want to understand the product information, in fact, many enterprises ignore this piece of marketing, or do not attach importance to. The previous purchase of the network real name may actually become one of the promotional strategies. How can you help these active customers find your company's products when confronted with the Internet of information flooding? Search engines are a great tool. In search engine marketing, you and your customers are active, the search engine is also active. First of all, you have to let the content on your page to let the search engine know, and read it, so that your potential customers will be able to search through the search engine to your product, and click on your page. In the process, you just have to do what you need to do, stand on the user's side, simulate their search methods, and usually their search terms should be included in your page. If your information is not found by search engines, unless you do a lot of advertising, otherwise your site, in fact, is a device.