Three points of the world, Wei: A multi-live, one to one live, short video live. Who can eminence?
Today's live broadcast industry, from the original broadcast gradually three points in the world, one side insisted on a one-to-one multi-live; a makeover, a one-on-one live friends; the other, short video-led, attached live.
Although the three points of the world, but one-to-many live still dominate, with a large number of users. One to the other live, hardships, also have a decent performance. Short video is now in the limelight, BTA all gearing up to fight for short video.
Next, let's look specifically at the characteristics of the Wei of the three-point world.
First a couple of more live, everyone familiar with. One person live, million people watch. The host a person to face the audience, whether it is the talent show or the game live, only the host a person to speak. The advantage is that as long as the host has fans, all fans can send gifts.
Then one to one live, a rising star. Interactivity and privacy is very strong, the host only needs and an audience video chat, relatively speaking, a lot easier, the topic easy to find, will not embarrassed field. Moreover, the chat content only the host and the audience to know, backstage plays the supervisory function. Revenue, the use of the time charge, some functions also need to recharge VIP to use, so that the host benefits are also protected. One-to-one live broadband, traffic costs, relative to a pair of multi-stream cheaper, so one-on-one live is now more popular.
Finally, let's take a short video broadcast. In the beginning, the short video is no live function, it is just a short video to share the view of the app, so that BTA just started to disdain for short video. However, the vibrato in just two years to rise, and also have such a large number of users, the basic is Gen Y, 00, after the young people are now and after the important consumer groups. Therefore, BTA in the short video industry has increased investment. The short video is popular, naturally there are fans, so many fans how to use the right, this is the birth of a short video live.
In short, three points of the world, combined with live. Which type of live broadcast is more popular with users, we wait and see!
Three points of the world, Wei: A multi-live, one to one live, short video live. Who can eminence?