Three rules for enterprises to do Baidu bidding well

Because the traditional industry competition is more and more big, many enterprises are taking the network sale road. At present, more and more enterprises can start to do Baidu bidding, Baidu auction is a very efficient way to promote customer precision, quick results. But Baidu bid for some do not understand Baidu bidding enterprises that is a burning money machine. If numb to do Baidu bidding, careful to burn money to die you. The current weight loss industry competition is fierce, now the word click Price as high as 80, if you set the keyword to a wide range of matches, your money will soon burn, the turnover rate is greatly reduced. How to do a good job Baidu bid it? I share some of my experience with Baidu bidding

1, Promotion plan, promotion unit structure should be clear

Promotional program is the key word/creative unit, according to different objectives to establish different promotional programs and promotional units. To manage the promotional and promotional modules can facilitate the enterprise efficient management account, but also convenient to the following unified description of the title and creativity, a clear structure of the promotion plan, promotion Unit can greatly improve the quality of keywords, have done Baidu bid people know the importance of quality, if not understand the people on Baidu query. below to share a textile machinery industry Baidu Auction Account screenshot:

　　

2, different regions of the key to set different prices

Now no longer talk about how to choose key words, choose keywords directly determine the success or failure of Baidu bidding. Later I will give you to share an enterprise to do "Baidu bidding how to choose the key words", please pay attention. Because of the key words in different regions, competition is not the same, keyword rankings are not the same, do not so SB to the price of all the keywords set to a price, such as the Word Network marketing training in Beijing to more than 20 yuan to the top three, and the word Guangdong This requires more than 10 yuan to enter the top three, The word Xinjiang is a few dollars in the top three. If you set it all to more than 20 yuan, how much will it cost you? Can do so, the establishment of first-line cities, second-tier cities, three-tier city promotion plan for the same keyword set different prices, and then set up different areas.

3 good title and originality is the key to success of Baidu bidding

Do Baidu bidding no matter how perfect your keyword choice, promotion plan and Promotion Unit planning how perfect, you Baidu bid promotion link No one clicks, that all is in vain, how to attract a more accurate customer clicks? The key is whether you are creative enough to attract customers. So how to write a good idea to attract customers to click it?

are divided into the following points:

1 Highlight the product/service characteristics, the company's advantages to meet a certain customer needs

2 It is best to be able to attract customers from the price, promotion and other content, such as limited to 50 percent discount

3 appropriately add the following call words such as Welcome to buy immediately

4 The use of more eye-catching non-Chinese compliance to attract users to click

5 Insert wildcard characters in the title and description to get a better presentation

6 The main title and description of interrupt sentence, so as not to show the location of different causes of the sentence is not fluent

7 try to use different sentence patterns

If the enterprise use good Baidu bidding, can bring great commercial profits, completely rid of your customers to find the disadvantage, but let the customer actively find you Baidu bid well done

This article comes from China Hao network media: http://www.023wlyx.com/