Tips for optimizing the website using the website link

1. Main keywords.

The construction of the main keywords is the foundation of the website. It is essential for the survival and robust growth of the website. Just like human food, the better you eat, the healthier you will grow. The following describes how to create a website's main keywords.

A. Set the primary keyword. When setting the website's main keywords, it usually sets three to four keywords. When setting keywords, you must analyze the competition size of the keywords one by one. Here, I would like to say that setting keywords should be difficult or difficult, and it would be hard for you to develop your website. Take my Beijing Gree air conditioning service (http://www.111cn.net) as an example, I made four keywords: mobile phone theme download, mobile phone theme two words, and Beijing Gree air conditioning service phone is relatively good to do more, the easiest thing to do is to migrate air conditioners from Beijing Gree.

B. How to create keywords. When the website layout is the main keyword, does it mean that the easier it is to start with this word and keep doing it? I don't think so. I personally think that the harder it is to create more words. First, we need to think about why this word is difficult, why so many people are doing this word, and why others are not doing other words, there is actually a common answer to these three questions: the harder it is to use words to access the mainstream audience of the website, which is the most commonly used by our potential customers when searching, the easier it is to do, the fewer people will access the website through the word. You can go to my website to check that the most important tasks I do every day are Beijing Gree air conditioning service and Gree air conditioning service. If I use four articles every day, if I use two links as the standard, I usually use four inner links for GCE air conditioners in Beijing, two for GCE air conditioners, and one for each other. In this case, I believe that when my website is ranked, all the keywords will have a good ranking.

2. Long tail keyword.

Everyone said that the long tail keyword captured the traffic. This is indeed the case. A good enterprise network must pay attention to the extensiveness and rationality when making long tail keywords. To cater to the user's psychology, be sure to understand opportunistic and what information the user needs, let's give him some information. Next we will talk about the practice of long tail keywords.

A. Analyze user requirements first. The first skill to set long tail keywords is to understand the analysis, or take my air-conditioning service website as an example. I often know Baidu, search, ask, and other Q & A platforms, I answered a lot of questions about air conditioners. When I was free, I analyzed a lot of users' requirements and asked questions through the air conditioner fault code, so I made a series of original articles on the air-conditioning fault code to introduce the meaning of each code. In this way, you can easily find our website when searching.

B. Pay attention to extensiveness. Broadly speaking, you should not talk about one aspect of knowledge on the entire website, such as air-conditioning maintenance. You should not always only know the air-conditioning fault code, air-conditioning water leakage problems, air-conditioning noise problems, air conditioning odor problems and other issues should be taken care of, to make overall planning. Extensive deployment requires that the Internet be widely used when long tail keywords are used, and the same aspect should also be mined. Taking the problem of "air conditioning without cooling" as an example, you can do at least three long tail keywords: "The air conditioner is not cooled down. Why? "; "What is the case when the air conditioner is not cooled ?"; "What are the reasons for not cooling air conditioners ?". It seems that the three long tail keywords indicate a meaning, but the user will use different ways of asking questions during the search. When the search engine gives the answer, the user's long tail keywords match the user's question most, who is first found. Therefore, do not underestimate the usefulness of doing so.

C. Pay attention to rationality at last. The improper establishment of long tail keywords will greatly affect the traffic size of your website. When making long tail keywords, be sure to establish a reasonable long tail keyword. Taking "air-conditioning without cooling" as an example, we have introduced the long tail keyword in section 3, which is unreasonable: "Haha! The air conditioner is no longer cooled, so don't worry. Please help us solve it !", Although this long tail keyword is a bit exaggerated, it does reflect the irrationality of this long tail keyword. Think about it, who would be stupid to use this question to find your website?

3. Secondary keywords.

Many people may have never heard of the phrase "secondary keyword". Indeed, I have fabricated this term. However, I think this is what every webmaster must do when doing the website's internal link, except for the main keywords and long tail keywords. What is a secondary keyword? I defined it as this. The secondary keyword is short. It is not as important as the primary keyword or long tail keyword, nor can it bring a lot of traffic keywords to the website.

Some people may ask why not bring a lot of traffic? What's the purpose? It's better not to do it! If it is wrong, it is useful to make a secondary keyword, and the function is not small. First, secondary keywords can improve the website's popularity. My air-conditioning website has made a lot of auxiliary keywords, such as Gree air-conditioning fluoride, Gree air-conditioning cleaning, Gree central air-conditioning repair, etc. After making these keywords, you will have a reputation in the air conditioning fluoride, cleaning, central air conditioning maintenance and other fields, so that others may come to your website because of these auxiliary keywords. If no one else knows your website, the search engine cannot push you to the search user.