Tips for optimizing your website

With Baidu's position on the spot to reduce the price, many small and medium-sized enterprises due to lack of strength, lost the opportunity to display on the home page, turn to the vision of SEO optimization, hoping to use this channel can be their own site on the home page to have a better display. This article will systematically describe the SEO optimization principles, optimization techniques and optimization process.

Search Engine Optimization principle is that spiders come crawling web pages, and put into the index library, after the search engine analysis of user search intentions, and then the eligible pages by ranking to the user. Among them, the spider's crawl and put into the index library is called the collection, only the Web page is included can be displayed, if spiders come crawling but not included, then the page is not displayed.

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First of all, do SEO must have some tools such as webmaster Platform, aizhan.com,seo.chinaz.com, site+ website domain name can see the situation, webmaster platform according to which search engine you do SEO and determine, If on Baidu is zhanzhang.baidu.com,360 words is zhanzhang.haosou.com.

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Before the optimization, to explain is that SEO is not in the website after the completion of the site to do, but at the beginning of the construction station should consider the problem of SEO, because there are many factors affecting SEO, one of which is the hardware requirements, that is, domain name, space and procedures. The longer the domain name registration time, the shorter, the more helpful to SEO, preferably the domain name contains keywords, such as ceramic business, domain name contains taoci is the best, there is the best is. com's international domain name; host requirements stability, open fast, imagine if spiders come crawling can not open your Web page, Do you think spiders will like you? The program uses DIV+CSS layouts, code refinement, static generation techniques, and the ability to customize the site header labels, with custom labels that involve an internal structure optimization piece. Domain names, hosts, and programs are called hardware requirements. Mainly for the search engine (spider) friendly, he will like you.

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After the completion of the site, we need to quickly let the search engine included, but we do not know when the spider will come over, so we want to attract spiders come over, commonly used methods have webmaster platform to submit URL or crawl diagnostics; New station words suggest do robots and site map and upload, multi-use Baidu series of products such as Baidu Map, Baidu statistics and the like, after all, is a family, spiders will also like. This allows you to quickly ingest and boost weights.

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SEO optimization techniques can be divided into four parts, namely, internal structure optimization, content optimization, internal chain optimization and external chain optimization.

First, the internal structure optimization

①TDK Optimization: TDK Here is not just the home page, but also the column pages and the article page of TDK, which is why the site when the choice can be customized label reasons. T is the title, the site's headline, very! If TDK is 10 points, T to occupy about 7 points, the title is the first thing spiders come to see, that is, the first impression, the title must contain keywords, that is, the function of the site, what the site is to do products or services, the statement fluent, do not stack keywords. D is description, website description, is a supplement to the title. K is keywords, column page and article page of TDK in the background specific section of the advanced settings can be found.

Some people may not know how to choose the key words, here to organize a number of selected methods for reference.

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②301 Redirect and 404 error page Production, there must be, there is nothing to say.

③ level directory: That is, open a page to how many levels, this many sites are ignored, recommended in level Three, reduce the time needed to crawl spiders.

④ keyword layout and density: According to the user to browse the page click on the hot spot to find the hot zone, and then deploy the keywords to the appropriate place. That is, the F layout, the keyword density within a page is maintained within 2%-8%, this is only an empirical data, not necessarily accurate.

⑤ word around: tdk+ tail or anchor text.

⑥ Site Navigation: That is, the main navigation, secondary navigation and breadcrumb navigation, including keywords, highlighting, the use of plain text, to be consistent with the corresponding TDK.

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Second, content optimization

Mainly the quality of the article is high, even if it is not pure original, at least if it is highly pseudo-original, pseudo-original to choose not included or blocked the search engine site of the article, or translation over the article, as long as you are the first article, the spider is considered original.

Three, inner chain optimization

Summed up is to increase the link density in the station, like a spider web, the more dense the better, the most common is the home page, column and article pages of mutual jump; Logo links, article pages use tag tags and the previous, next or related articles, increase the number of links between pages and relevance.

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Iv. optimization of external chain

A principle is content-related, progressive, many people in order to quickly increase the chain, crazy add, but the weight can not rise up the reason for this. The main method of the chain is to increase the link, but to investigate the increase in the quality of the friend chain, including PR value, whether there are nofollow and other labels, the normal site of the number of friends in the 30 or so, if you add a friend chain of the site has more than 50 friends chain, that does not have much value for your site, On the contrary, you may give more of your weight to him. In addition to the friend chain, to increase the forum, news, blogs, SNS, soft text related links is also to increase the site chain.

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Finally to say, try to wait until the site in the local layout, content, and then upload to the server, because the new site spiders will patronize, if your site constantly modify content, layout or even keywords, the spider will think you are not a complete site, so the frequency will be reduced, the spider will not be good for your impression , will naturally affect the inclusion of rankings.

Tips for optimizing your website