Top 10 Design Principles of Google

The following are the top 10 Design Principles of Google mentioned by Jon Wiley, a user experience designer of Google, in a lecture. These design principles may not be so suitable for the Chinese design market, but they are worthy of reference and learning from every designer.

1. Useful: Focus on users and focus on their life, work, and dreams.

2. Fast: strive to save every millisecond.

3. Simple: simplicity is power.

4. Engaging: It can arouse the curiosity of new users and attract senior users.

5. Innovation: innovation.

6. Universal: Applicable designs around the world.

7. Profitable: Make arrangements for current and future business models.

8. beauul ul: The appearance is visually pleasing, but not distracting.

9. Trustworthy: trustworthy.

10. personable: Add human factors.