Top 10 problems that must be solved right away: Forget the physical keyboard (1)

The popularity of blackberry has already been snatched by Apple's iPhone and Samsung's Galaxy series, which has led to a significant decline in consumers' brand identity with RIM. Blackberry phones are more often seen as "old antiques". In terms of hardware and software, it is difficult for Blackberry phones to take advantage of these features. Previous financial data showed that RIM's revenue and profit both fell, while RIM and another former mobile phone giant Nokia held the Court in the case of patent infringement, but eventually RIM waited for a failure notice. Meanwhile, the time-out of the BlackBerry 10 Operating System launched by RIM had to be postponed until next January. Now, RIM has become a "bad luck ".

Although RIM faces many difficulties, it will not move its business direction in the end. The author lists the top ten problems that RIM needs to solve. If these problems can be solved in a timely and proper manner, RIM still has the possibility of making a comeback.

1. Forget the physical keyboard

It is hard to imagine that the physical keyboard is still the standard configuration of the BlackBerry phone. Apple's iPhone has been born for five years. Its success in the world is self-evident, while the Bold, Curve, and Torch mobile phones launched by RIM in the same period are still using physical keyboards, this solution is obviously extremely incorrect.

2. Get rid of the current Chief Executive Officer tolsteng-Heinz Thorsten Heins)

Several months ago, Heinz was appointed as the new Chief Executive Officer of RIM. However, his ruling policy does seek to move forward while trying to maintain the company's current state of development. Facts have proved that the effect of maintaining the company's current situation is not satisfactory, and heens should also be replaced by a manager who understands the development of the mobile communication market as soon as possible.

3. Release software authorization management

RIM's BlackBerry 10 mobile operating system is about to go public, and now is the best time for RIM to release software licenses. However, RIM cannot compete with Apple alone based on its own strength, but RIM can use its mobile phone manufacturer to eat away Apple's iPhone market share. As a matter of fact, RIM's Blackberry operating system is competitive, and some mobile phone hardware manufacturers may choose to use this system, RIM can take this opportunity to expand its brand and product influence.

4. Make good use of the patent rights held by you

The patent rights held by RIM have become a critical asset of the company. With years of development, RIM has accumulated many key intellectual property rights that have long been transformed into practical technologies and products applied by many companies. At this time, RIM can grant the right to use these intellectual property rights and thus create benefits for the company itself. Some companies that have already reported using the RIM patent rights are also interested in reaching a cooperation agreement with RIM.