"Top of the Tide"--the declining nobility of reading notes--Motorola, Hello,moto

1.moto brand fame in World War II, is synonymous with wireless communication, but also the crystallization of technology and quality
2.moto, formerly known as Calvin Manufacturing, was founded in 1928 and was named after Paul Calvin, one of the founders. It was the first to produce the radios in the car, Moto is the brand of this radio, Motorola's first 5 letter motor car, Ola is a lot of American commodity names like to use the suffix, such as: Coca-Cola Coca Cola.
3. A lot of things are double-edged swords, too much attention to technology and quality makes Moto's business flexibility far less than the rivals such as Nokia and Samsung.
4. Two by the 90 's, the United States communications community has a common classification of communications, namely: wired one-way (such as CCTV), wired bidirectional (such as telephone), wireless one-way (such as radio), wireless bidirectional (such as mobile phones), for a long time, until more than 10 years ago, T has been the king of Wired Communications , RCA is the boss of wireless one-way communication, and Moto is the overlord of wireless two-way communication
5 Color Picture tube is Moto invented, later sold a Panasonic, but today, few people know that Moto's contribution to the color TV industry
6.Moto's biggest contribution to the world is that it invented the civil cellular mobile phone in the 80 's, that is, the early mobile phone, now said the cell phones, so it is recognized that Moto is the invention of mobile phone communications today
7. Although the T-phone claims that cordless phones are older than Moto's, it is not consciously resistant to wireless communications because it is rooted in wired communications, and the high-level failure to assess wireless communications has led to the loss of a chance to lead the communications revolution. And moto just happen to avoid its front of the principle, know oneself in the cable communication is unable to recklessly, so focus on wireless field, thus leading the communication revolution
8. In the 90 's, Moto in mobile communications, digital signal processing, computer processor three areas are the world's most powerful technology, but also commendable is that its product reputation is excellent. If Moto can take all three markets, it will undoubtedly be the world's largest IT company, even if it can monopolize one, but also a Big Mac company, unfortunately, it did not do a good job, the leader of the communications revolution was set off by their own technology wave.
9. The rise and fall of technology companies depends on a company's genes, the company's genes often determine its future fate, such as IBM is difficult to become a microcomputer company, like Moto, Moto is not unaware that digital mobile communication represents the future, analog signal communication will eventually be eliminated, But Moto does not want to have been in the monopoly of analog signal communication, and still very profitable time into digital communications, just want to postpone the popularization of digital communication time, so that the analog signal can make enough money to communicate, and then promote digital communication. On their own technology leader blind, and do not think enterprising, unwilling to reform, the vision of the short-sighted to ruin the Moto into digital communications the best time. So when a competitor launches a digital phone, Moto finds itself half-shot.
10. To be sure, it should not be difficult to catch up to this half-step with Moto technology and market advantage, but the other gene of Moto makes it difficult to adapt to the new market competition, 're told. In the analog communications equipment market, technology occupies a critical position, other aspects, such as convenience, appearance is not important. and analog electronic technology to a large extent by accumulation, after entering the market of the company is difficult to catch up with two years, in the Moto inside, for a long time, technological determinism has dominated, however, in the dominant position of digital electronic technology today, the technical differences between the various manufacturers is actually very small, This point of difference is far from enough to allow users to choose or not to choose a brand of products in contrast, features, operability, appearance and other non-technical factors are more important than technology. In this regard Moto is far more than Nokia and Asian rivals, is holding this kind of old mode of thinking, Moto lost leadership position.
11.MOTO Management's bad judgment, that digital phones take a long time to threaten the status of analog phones, but underestimated the role of Moore's theorem, semiconductor technology at an exponential rate of development, mobile phone digitization than Moto executives imagined the timetable came much earlier, The simulation technology that Moto has accumulated over the decades has become irrelevant and market dominance has lost. Originally, Moto is the most qualified to lead the wave of mobile communications, it is regrettable that it only set foot on a wave of wood factory from the background of Nokia more than.
12.MOTO failed, from the start until a few years ago Moto sold its semiconductor business, Moto in the processor technology and product performance has never lost to Intel, but in the commercial competition, the light technology is obviously not.
13.MOTO on the Texas Instruments on the digital signal Processor competition, the outstanding problem is that blindly adhere to do 24-bit bus, and Texas Instruments for customer development consider the use of 32-bit bus. Perhaps Moto is considering the cost of the customer's purchase, but it ignores the convenience of the customer's use. To be more serious, Moto underestimates the role of Moore's theorem by focusing too much on manufacturing costs and neglecting development costs: the former decreases over time and the latter increases, so its products are slightly less than TI in terms of development.
14. With the increase of semiconductor integration, TI and other companies will be mobile phone peripheral circuit chip and DSP integrated together, now the main chip of mobile phones only one left. TI is like the computer field of Intel, it does not do mobile phones, but to mobile phone manufacturers to provide core chips, which through its leading DSP technology, firmly stand the world's high-end mobile phone market half.
15.MOTO has long been the formation of high wages, high welfare same big pot, the staff dry good dry difference is not small, Moto's intention is to avoid unnecessary comparisons between employees, everyone has a relaxed and comfortable environment work, which is forty or fifty years ago, large companies attract talent, European companies have also adopted this approach to date. But it's not a good fit for adventurous Americans. Since the 890 's, American technology companies have been using stock options to mobilize the enthusiasm of knowledge-based employees. As a result, many people think of Moto as an old-age company rather than a startup company.
16.MOTO has always believed that technology and quality is the key to the product, so I say it is an aristocrat of the IT industry, which is certainly true, but far from enough, especially today, the company's products in hardware technology is not the difference, design a mobile phone hardware and save a PC as easy, Now there are few chips in the phone, and the core only one, as long as the TI to buy it. This is why China has countless mobile phone brands.
17. In today's mobile phone market (especially in Asia), the function, the appearance of the design, quality and technical content is equally important, business and market development is can be neglected, in these aspects, Moto and backward companies in the same starting line.
18.MOTO very early saw the importance of unified mobile operating system platform, and began to study the general operating system, originally this idea is very good, but take a good hand but hit rotten, Moto chose the wrong platform, selected Java, but Java has an insurmountable congenital defects, speed is too slow, And then tried to develop a common Linux-based platform, but because of internal friction, progress is not smooth, but at this time, Andy Robin's small team has made a huge breakthrough on the Linux mobile platform, the team was soon acquired by Google, Become the world's open-source mobile platform Android prototype today. Moto because of lack of execution, and finally lost the unified mobile operating system platform of the best opportunity.
19. Concluding remarks, throughout the entire look, we can not help but feel sorry for the decline of Moto, regret is that it is in the hands of a good hand but finally hit rotten, hand master very good resources, technology and capital, but because of some of their own reasons cause the decline of moto, have to let us face, The importance of a company's leadership and management.
Moto as a pioneer and leader of wireless (mobile) communications in the world, can be said to create the entire industry, it is regrettable that it only led the first wave of mobile communications, the opponent caught up and exceeded. Since then, due to technical route errors, lack of execution, lost the use of technical advantages to regain market possibilities. Moto has been between the two major areas of communication and computer, and even has become the computer and communications industry overlord. Step back, as long as it in the computer CPU, communication digital processor DSP or mobile phone any field of a firm foot, can follow the computer revolution or the tide of communication revolution forward, invincible. But the leader's inability to lead such a huge company has instead led the company to focus on the line, losing at the same time the lines were busy. In the field of computer chips lost in the Intel, in digital communications chip lost in Texas Instruments TI, in the field of mobile phone defeat in Nokia.
the reason for the decline of Moto and T is the opposite, at the time because there is no holding shareholder, no one thinks the company is its own, and for its long-term interests, so the board of short-sighted and greed to ruin it, and Moto is the opposite, has been controlled by the Calvin family, But the inability to meet the challenges of the information revolution is inevitably declining. This is also the previous emphasis on the company leaders on the importance of the company's development, the rise and fall of Moto is a good example.

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"Top of the Tide"--the declining nobility of reading notes--Motorola, Hello,moto