Traditional Enterprise E-commerce

Traditional enterprise e-commerce principles
Basic Information
Author: Su Jing Xu Jun
Press: Electronic Industry Press
ISBN: 9787121185267
Mounting time:
Published on: February 1, January 2013
Start: 16
Page number: 1
Version: 1-1
Category: Economic Management

More about traditional enterprise e-commerce
Introduction
Books
Books on economic management
Traditional enterprise e-commerce principles is a summary of the author's more than 20 years of traditional marketing experience and years of E-commerce practical experience. It aims to show traditional enterprises a clear idea of e-commerce development and clear the obstacles on the development path. Starting from the strategic plan, the book explains how to locate, establish an e-commerce management system, and implement marketing management and distribution from the perspective of practice. I believe this book can become a guide for traditional enterprises to conduct e-commerce businesses.
This book is suitable for traditional e-commerce entrepreneurs, e-commerce entrepreneurs, and Middle-and high-level leaders of e-commerce companies.
Directory
Traditional enterprise e-commerce principles
Chapter 1 opportunities brought by e-commerce to traditional enterprises 1
Section 1 Development History of e-commerce in China 2
Second, the flood of Taojin 4
Section 3 traditional enterprises applying e-commerce will be the trend of the times 8
Section 4: China's e-commerce market scale 12
Section 5 give small and medium-sized enterprises a chance to become stronger 18
Case study: Xiong's successful transformation 19
Case study: rapid growth of wheat bags 20
Case study: Create the myth of e-commerce
Case study: Beautiful and confident mengbaisa 22
Case Example: Hi-Tec 23 in the e-commerce industry
Case study: Taobao brand mr. Ing's e-commerce path 24
Chapter 29 positioning of traditional enterprise e-commerce
Section 1 difficulties faced by traditional enterprises 30
Section 2 B2C mode is the best e-commerce mode for traditional enterprises 34
Section 3 positioning of traditional enterprises in developing e-commerce brands on the Internet 39
Section 4 precise positioning of e-commerce business models and operation models for traditional enterprises 46
Case study: shangke Tea Product 54
Chapter 4 Strategic Planning for traditional enterprises to access the Internet 57
Section 1 considerations for formulating strategic plans for traditional enterprises to access the Internet 58
Section II Construction of brand management system on the Internet 71
Section 3 planning and establishment of the Marketing Management System 73
Section 4 planning and establishment of the Commodity Management System 85
Case Report: Joy bird B2C, encountering industry "Embarrassment" 91
Chapter 2 traditional enterprise e-commerce marketing strategy 97
Section 1 formulate scientific e-commerce marketing strategies 98
Section 2 high-quality network distribution and channel construction strategy 107
Section 3 harmony between online channels and offline channels 114
Section 4 digital management of E-commerce cannot be underestimated 118
Case study: cross the river by feeling the stones -- the road to Li Ning's e-commerce: 127
Chapter 2 guide to traditional enterprise network access method 5th
Section 1 network access analysis of traditional enterprises of different categories 132
Section 2 Security admission policy 137
Section 3 6 steps 140 for an enterprise to open an online shop
The fourth generation of operation, traditional enterprises touch the network speedboat 145
Section 5 Huiyan intelligent generation operation 148
Appendix a xx e-commerce company management manual 155

Source of this book: China Interactive publishing network