Two books describing the marketing features of the internet age: wire vehicle declaration and Marketing Revolution 3.0.

95 principles of the Web 2.0 era is a recommendation of Guangfu a few days ago.Article. It is an argument in an old book 10 years ago. This book is the third edition in. The Chinese translation was published in.

The name is the wire vehicle declaration: 95 military rules on the Internet. Guangfu's comment on this book is: You don't need to look at it. You just need to know the 95 principles. I have read this book in half, and I do not feel very familiar with it.

Meaning. There is no deduction process, no chart data, and no explanation of the 95 principles. Of course, the central idea is still mentioned in the 95 principles: the Internet revolutionizes the traditional industrial economy era.

Corporate governance and marketing. The company's boundaries have become vague and enterprises need to adapt to the communication methods with customers in the Internet era.

Similar to the online vehicle declaration, the marketing revolution 3.0 is trying to summarize the characteristics of marketing activities in the Internet age. The author believes that the marketing 1.0 era is product-centric, and tries to launch large rules

The marketing 2.0 era is a consumer-oriented high-quality product, and strives to meet the needs of consumers. The feature of the marketing 3.0 era is value-driven marketing. This book is also short-lived.

I don't remember my point of view.