Under the impact of the Internet, where is society going? How the Internet will reshape society

Before looking at Shao Zhixing to write an article emphasizing the KK faction of the point of view, I once replied that the Internet is actually a synchronous amplification of the central and to the power of the central, simply emphasize that it is inappropriate to focus. The centrality or the centrality itself looks like an academic problem, and it doesn't matter, but in fact this trend affects everyone and will certainly change the structure of society. Under the impact of the Internet, will society go there? It may be possible to see some clues from the way money is made.

There are many kinds of internet companies, but the profit model is six kinds

There are many Internet-related companies, but the proven profit model is not that much, with roughly six of the following:

√ The first model is the most traditional mode of selling, which can include traditional department store items and massage services. This mode of implementation on the Internet is the e-commerce and the.

√ The second mode is also sold "goods", but the goods are a bit special, selling is the use of digital products. Originally the license mode of Windows, it now embodies the IAASS,PAAS,SASSS service charge. Windows,oracle is still in license mode, but cloud services are already over-charged for service.

√ The third is the platform to be divided into modes. This is evident on sites such as the starting point, where authors share the revenue of paid subscriptions with the start-up network.

√ The fourth mode is AD mode. This pattern is equivalent to selling traffic. And the advertisement itself can be divided into three generations: the first generation is a telegraph pole ad-style, portal advertising, television advertising is this; the second generation is Google-style, according to the keyword to provide related ads; The third generation is based on human, soft text advertising is this kind.

√ The fifth is the sale of value-added items. The game and the crown of QQ are all this mode.

√ The sixth type is the virtual central bank model. This is more special, need to say a little more. The difference between a central bank and a general bank is that it does not make money, but makes money. In reality, the central bank can issue more money to collect the coinage tax, but for the virtual world This is a profit model. Imagine that as long as a virtual community is large enough, its virtual currency has a very high exchange value, so that the circulation is the money that can be earned. Of course, your malicious release will certainly lead to inflation in the virtual world, but there is a great deal of room for extreme inflation and non-inflation, and in many cases you can release 1 billion or release 1.1 billion, as long as there is a way to recycle it in the future. This is actually the value of the currency issue right, in fact, it is a very delicate pattern. This pattern is logically set up, so I'm going to put it here, but the topic is too complicated and won't unfold too much in this article.

For the moment, it is almost so much to verify the pattern, so it can be thought that no matter how many confusing stories a company tells, if it can't be relied on in these modes, the company has no future.

The business ecology of centralized and de-centralized parallel

This money-making model can in turn predict the future of business ecology. The second to the sixth model naturally requires a large platform, which in fact cannot be too much, which is the centrality of the Internet's emergence. The first and fifth models are naturally required to meet the diverse needs of people, so it is necessary to open one end of the platform to create a product, so that more people can participate in providing a characteristic thing, which is to be centralized.

That's a bit of a reversing, but if it goes back to the product itself, it's still the result.

We see a variety of products in the daily, can be divided into two categories: one is a large number of non-difference, a class of small quantities are different. The farther away the person is, the more inclined the former, such as steel, and the nearer it is to the latter, such as clothing. This is particularly evident in soybeans and rice, which are all crops, but rice is subdivided into many categories, such as Wuchang rice, panjin rice, etc., and soybeans are not paying much attention to them.

From the past, the characteristics of this commodity lead to two types of centrality of the trend, for non-differentiated products that will lead to a certain category of industries will only have a few enterprises, such as steel. The internet makes information transparent, and the transparency of the information makes it more and more concentrated in a handful of companies with advantageous parameters. For small batches of different types of goods, such as clothing, handicrafts will be facilitated and personalized to promote the emergence of the platform. At this point, we can see more clearly the trend of centrality and de-centering in parallel.

This kind of centrality refers to a few big platforms, and the centrality refers to a variety of more and more personalized goods sold on the platform. E-commerce platform and a variety of goods, merchants is this relationship, games and distribution and even through the game account system to provide virtual currency platform is the relationship between the writer and the novel platform is this relationship, search and search for the content is also this relationship.

This big platform is inherently grouped by category, so it's not a lot, but it's destined to be a lot of personalized services or goods on the platform to meet different levels of demand. The more thorough the internet, the more obvious the combination of centrality and de-centering will be .

This is very well in line with the above-mentioned pattern of making money. In addition to the first and fifth models that correspond to businesses and individuals who provide personalized products or services, all other models require a certain scale to be possible and sustainable, and the platform is precisely the necessary means to support this scale. It can be said that the platform to create the profit model, but also can be said that the profit model of the emergence of platform.

This will change the connotation of competition to some extent.

Just as the domain name resource is limited, what the platform may rely on is actually limited, at least at a certain level of technology. So the competition becomes the discovery of the game, who guess the future accuracy rate is high, who has the first advantage. Innovations like the iphone require genius creativity, but most of the time the positioning platform requires the ability to "puzzle" and "Imagine."

The following two conclusions: Industry 4.0 throes, and "platform + craftsman" mode

These two types of centrality and de-centering trends are likely to reshape our society.

Oligopoly and Industry 4.0, ultimately leading to the production of non-differentiated products of the enterprise extremely elite, all can not rely on creativity, imagination of things will eventually be replaced by computers , the image is that there is a bunch of robots do not need too high intelligence of the work, The last thing left is the inability of the computer to defeat the work of the human brain, such as relying on imagination and judgment, which is destined to be a high-end job. This further means that the number of jobs that the manufacturing industry can absorb is getting smaller.

A platform-centric focus can lead to more stories.

From the wealth of the success of the mastery of the platform, the equivalent of having the right to make rules in a particular field, so must be the center of wealth. and the development of various technologies so that the operation and maintenance of this platform usually does not need a lot of people (now top three internet companies all employees add up not a Baosteel, but revenue, profits, etc.), so this kind of successful platform will be the future wealth Center.

Judging from the products on the platform, differentiation is the only way out. A thing that is valuable and profitable is often compounded by multiple factors: first because it is useful, and secondly because information is asymmetric, and finally because it is really scarce, or because it is like. In the past a lot of product profit space is because information asymmetry, in the Internet to make information transparent this part of the money is actually not earned, so no difference products in the fierce competition in the gross margin will drive zero. The more easily quantified and compared the less valuable, and the more differentiated the more personalized things can produce additional value. It is indeed possible to attract more people to employment, which is the equivalent of more and more living space for artisans.

This platform + artisan mode is doomed to create a gap between the rich and poor, in Ali do e-commerce is unlikely to make money than Ali, the more personalized this possibility is smaller, because the target users will be less. But this model is indeed likely to create a spindle-shaped society, and will greatly improve people's quality of life, so it is more worthy of expectation.

If only the centrality of the world is very pessimistic, if only to see the centrality of the world is too optimistic. The future is more likely to be a form of superposition of the two.

In the economic model mentioned above, two kinds of people can find their own position well in the center of the people, here will gather the legendary elite, one of the people in the center to the end, here will gather a lot of craftsmen.

This is perhaps the unique challenge that China will face. The most important part of China's demographic composition is that farmers, migrant workers and workers do not have the ability to provide personalized services, and if the above analysis is true, it means that a very large number of people are actually unable to find their place in a central and centralized mode. Both will become the need to compete with technology, and factory workers with the trend of industry 4.0 is not likely to win the long term, as a result these people are likely to be dumped on the edge of society. This challenge is impossible to avoid because of the development of science and technology.

Of course, the development between countries and countries is unbalanced, and during the long transition period it is possible to alleviate this problem by exporting capacity to other regions, but that is not the solution.

Society is unlikely to backtrack, so the internet may seem like a painful change for society. At the same time, the impact of the Internet on the way information is disseminated will inject more variables into the transformation.

Wuyi

Under the impact of the Internet, where is society going? How the Internet will reshape society