Universal Internet access to universal WEB 2.0 sets off the people's war

Web 2.0 is gradually making the Internet look back to its true meaning: equality, interaction, and decentralization. You should not be a reader of the Internet, but also an author of the Internet. You should not just surf the Internet. You are a wave maker. Web 2.0 is for Web 1.0, just as distributed computing is for centralized computing and grid is for large hosts.

CNET technology news network July 5 Beijing (Wen/Gao Fei) When Internet founder Rick lide proposed the "super galaxy network" (the predecessor of the Internet) in 1963, he is thinking about how to enable computers and networks to help people communicate and think, and how to make the network "decentralization )". However, in the early 1990s s, after the emergence of Yahoo and other super portal websites, the development of the Internet was once far away from Rick. The original intention of Li de.

Super websites such as Yahoo, Amazon, and Sina and Sohu of China are always stuck in the favorites of Internet users with their strong content. Internet surfing is actually a circular movement around these network "Stars". Internet users only serve as readers of the Internet, rather than writers. At this time, the Internet is "read-only. However, the emergence of Web 2.0 ended the periodic market competition for netizens.

"In the Web 1.0 era, what we can do is to visit all over the world and make a good name-surfing (Web browsing ). Web 2.0 brings us an Internet that can be read and written, and blogs and wikis are representative of it ."

With Web 2.0, an Internet that is not only "readable", but also "writable" and "interactive" is gradually emerging. Rick Lee's dream was gradually realized more than 30 years ago.

Blog: the rise of Personal Media

In the world of Web 2.0, blog (translated as "wangzhi" and "blog") is definitely a "brand dish" and has gained wide popularity.

"911 events" is a milestone in the history of blog development. People found that the blog established by the client at the scene of a terrorist incident is the person most likely to provide first-hand and most authentic information. An important blog war blog (warblog) is booming. "The most authentic and vivid description of 911 events is not in The New York Times, but in the blogs of survivors," one blog author wrote.

In the Chinese world, people who make "blogs" famous in one fell swoop are "Mu zimei". Her exposure to personal privacy completely subverts the Chinese Ethical tradition. Internet users flocked to the blog "Mu zimei". While the private life of "Mu zimei" was exposed, the blog also entered the mass communication field.

Blog is not a concept full of technical content. To facilitate understanding, you can even regard it as a personal homepage updated in chronological order. The valuable part of blog is that it makes the world realize that writing is not a media patent, and news is not the privilege of journalists. Reporters who are eager to understand the facts are not as familiar as those at the scene. The witness's blog has higher authority and closer judgment than the news reporter.

In Asia, the blog website created by South Koreans Oh Yeon Ho has become an important media force in South Korea. by launching the power of the whole society, South Korea's president Lu wuxuan was impeached, jin Shanyi, a Korean, was kidnapped and killed in Iraq, leading the Korean media industry. There are actually 85000 comments on a piece of news on this website, far exceeding the interaction level of other media.

Dan Gilmer, a famous IT columnist in Silicon Valley, concluded that the blog itself represents "news media 3.0 ". 1. 0 refers to traditional media or old media (o l d media, such as "Evening News, CCTV"). 2.0 is what people usually call new media (such as Sina and Yahoo) or cross-media. 3.0 is the personal media or self-media represented by blog.

The content of a blog has been not limited to text. Images, audios, and videos are all optional, and audio B L O G has its own name-Podcast (translated as "podcasts" in China "). Blog is a bridge from the Internet reading age to the writing age.

Fuzzy editing and reader role

After the blog has completed its initial education on web, a series of ideas under its framework have come to the fore. The typical concepts are Wiki and social bookmark) and so on.

Wiki is another concept in the Web 2.0 system. Wiki can be simply interpreted as an online encyclopedia automatically maintained by netizens. This encyclopedia is edited and modified by netizens. Each person can be a reader of a certain entry, it can also be the creator of this term. The boundaries between the reader and the editor are blurred in the Wiki. Ward cunnhan, the creator of the first wiki website, said: "The original intention of creating the first wiki is to establish an environment where we can exchange experiences with each other ." Social bookmarks are similar to Wikipedia. They allow Internet users to share their favorites and exchange resources.

Independent blogs do not have the promotion capability of commercial websites. How can self-centered network nodes achieve intercommunication and sharing? In the Web 2.0 system, the tag, RSS, and six-degree separation theories act as the binder.

Tag literal translation is a tag that allows you to create multiple keywords for your own content (blog text, images, audio, etc.) for interpretation. For example, you can define the tags "Snowflake", "Winter", "Arctic", and "landscape photos" for a landscape image. the image sharing website that yahoo just acquired is supported. The tag is similar to the "column" of traditional media. Its relative advantage is that the Creator cannot classify the work because of the limitation of the media column.

RSS is a more direct interaction method. It is generally translated as an aggregation service. It seems to be a technology born for blogs. With RSS, users can freely subscribe to a specified blog (most blogs support RSS). That is to say, readers can customize their favorite content, rather than selecting the content that the readers read by editing on the internet like Web 1.0.

Revolutionizing the idea of a media center

Daniel losenge, Yahoo's chief operating officer, told reporters that "I cannot say anything about the disruption (to traditional media), But RSS has redefined the information sharing method, this revolutionizes the future of the information society. Although RSS does not help online advertising, it allows everyone to better share information."

Traditional media also hopes to interact their content. The digital audio publisher audible is planning to release podcast for The New York Times, The Wall Street Journal, and other journals. It is published through RSS standards and users can download it to MP3 players for listening.

Some people once raised questions about the difference between the interaction of Web 2.0 and traditional BBS? The author of a blog called Luo hailing explained the difference between a blog and a BBS: a blog is an original collection.ArticleLink comments, links, and follow-up by netizens are more careful, careful, and thorough logs compared with BBS's unobtrusive, freeze, and mixed emotional speeches, the richness of a single text, the clarity of the discussion context, and the extended space of the topic all exceed the posts posted by BBS users.

Ward cunnheim also talked about the difference between Wiki and BBs. He believes that BBS does not have the concept of context, and discussions often cannot be conducted persistently. Discussion groups repeatedly focus on the same topic, but people often forget what they said before.