Use Baidu Click Principle to promote keyword ranking

Baidu's Click Principle is the early 2012 algorithm updated after the introduction of an algorithm rules, because Baidu through research found that the user's focus on a particular thing will change over time, so the purpose of the click Principle is to put the user's most attention on the page ranked better position, the introduction of this point algorithm, is very in line with the user experience, but the principle of click only applies to Baidu, so today we will focus on the analysis of how Baidu clicks the principle to enhance the keyword ranking.

First we need to understand the terms of the click Principle Algorithm. Of course, Baidu Click the principle of the algorithm can not be directly announced to us, is a lot of webmaster through a large number of Web site data summed up, and finally came to the result is: the principle of click only apply to the top 20 keyword ranking of the site. The meaning is if our key word even the top 20 not to enter, that is does not have the click Algorithm principle, because this is a very simple truth, the general user browses to the second page not to be able to go down again to turn down, therefore enters the top 20 is carries on the click algorithm the premise. So if our site has already entered the top 20, how should we use the click principle?

1, the title should have the attraction sex. The title of our website is the content that users see first when they search for a keyword. This is like the first time you see someone give you the impression that may affect your future evaluation of him, which is why the first impression in interpersonal relationship is so important, the white man is a perceptual animal, the same as our title is good or bad, Directly affects whether the user will click on our site. So how do we write the title of the site? Of course, it is to write the most suitable for the user needs of the title, so as to attract users to click. Take the sprinkler as an example, Baidu related search and Baidu Drop-down box we can see that users search the sprinkler, the most concerned about the content is the sprinkler price, sprinkler video, Dongfeng sprinkler three content, then if we appear in the title of these words, of course, more attractive to the user's click. The same user search Dali tourism, users are most concerned about is the Dali travel strategy, when our title if there is Dali travel strategy, then our ranking will be better. If you don't believe us, please look at the following figure:

　　

From the above figure, the title of Dali tourism Strategy, is more conducive to our Dali tourism this keyword rankings, and in search of Dali tourism ranked top ten sites, there are 9 in the title there are Raiders, so we have to study the user needs.

2, the reasonable use of description. Description is the title of the site to explain and expand, through the description of 75 words we can the content of the site to summarize, I highlight the differences in our site, so as to attract users to click. The place we distinguish from others is our unique content, not the same content. For example, a person where you are different from others is your unique look and sound, not as long as the other people have noses, eyes. So how do we make the difference in the site? This requires SEO intentions to think, please see below figure how our company makes difference:

　　

This is our company's sprinkler website, our sprinkler sales are the first in the country, and our production of sprinkler can be exempted from the purchase tax, in addition, we found that many users buy car is very urgent, so we highlighted that we have the current car supply, which is very satisfying the needs of users, so such a site will attract more users click. Each company has some place that distinguishes it from other companies, or has advantages that other companies do not have, so we can use these differences to attract users.

3. Try to avoid the template of homogenization. Many people do SEO, always like to imitate the first site template, which leads to many of the Web site templates are very similar, this will give users a very distrustful feeling, because users can not decide which one is the best. So our template suggests that you do not copy others, preferably their own original template, so that more user-friendly memory, but also to enhance the user's trust.

4. Through reasonable marketing promotion to enhance the site click rate. Common methods of promotion are: soft text promotion, QQ group promotion, Baidu know how to promote, etc., can also promote the brand of our website keyword, the user guide to Baidu for search, so as to attract more people click on our site, so that our site to get more weight click. But to remind everyone is that you do the promotion must be targeted, do not go to those unrelated platforms to promote, otherwise it will cause your site jump rate is very high, which very affect our site rankings.

The successful use of Baidu click Algorithm principle, can let us obtain more flow, thus can enhance or stabilize our website keyword ranking, suggest everybody to experience, research. If you want to see how I do SEO, please click on the link to the source of the article. This article by Hubei Chengli sprinkler http://www.51sashuiche.com/original offer, reprint please respect the original information.