User Experience @ Mobile internet age

Web page Production WEBJX article introduction: The Mobile Internet era de user experience.

The first time in my life to pay for the UPA, is also the first to Nanjing, on November 11 to stay in room 1111th, should go to buy lottery tickets. This week desperately to collate information, must not waste the party and the country a penny. Starting with the expert forum, this is my most touching thing: The user experience @ Mobile Internet age.

We all cite Apple's example and look at all the things that are job, and he can smile on the other side of the Earth. First on a micro-blog to see the iphone ProCare Pictures:

Although at present it is only for a magazine to do CG, but can be foreseen in the near future, this multi-touch holographic development technology will be available, Apple is the industrial design, science and technology aesthetics is the ultimate goal, because the user will never meet.

Mobile products are increasingly taking over our lives, and they have the advantage of not having a traditional PC, especially the iphone-strong sensors: light, proximity, acceleration, electronic compass, gyroscope ... It can be based on the user's different actions to identify the user's control expectations, so that real-time feedback, which makes users feel very smart, because it is their own control, like the spirit of the game players to reward, this is the product to bring users fun.

1. Guide to the real life

"The mobile Internet should lead users to real life instead of dragging users into the screen." "-the words you see on the interactive screen are worth thinking about, borrowing and using. User experience workers to think about how to change people's lives, how to give products the most close to the value of life. If we can send the traffic instructions received in the mobile phone to the vehicle navigator synchronously, the navigator is no longer a read-only product, it can be like "Terminator 2" in the reset switch after the same learning ability, so the car also has a soul, become more intelligent, more emotional. Or we can be based on the user's mobile speed and other parameters to determine his driving status, and then the common menu to integrate into an app to facilitate the user single hand operation. Of course, there are many, it is said that Android has now introduced these customization features, capture user scenarios and requirements to provide personalized services.

"Life is complicated and designed to make it simple," says Donald Norman. Another example of a design change in life: the acceleration sensor cracked Shenyang strange slope. The 90 's scientists used a large number of measuring instruments, including the compass, magnet, level, various kinds of tripod, the amount of latitude and longitude, etc. to reduce the model ... In September 2010, a Beijing University girl with a music phone instant complete the crack, the principle is that in the "uphill" the direction of the acceleration of gravity is upward, "downhill" when the opposite, open the app can see the results in real time, which makes more than 10 years ago the experts are so, of course, I admire the attitude of scientists.

2. Commercial and design

This is a problem that has existed for thousands of years: benefits and ideals. Now a lot of competition is not from the user experience point of view, mostly because of commercial interests, such as 360 and Tencent's window war, two people oceans, love and hate, scanning each other's system. The premise of benign competition is to study together, perfect each other's imperfect, but not out of business value, design is originally for the economy, business and other aspects of service, the design of the core is value, and most of the value is reflected in the business, so the product should be in the commercial and design to achieve a balance.

Dare to De-innovate dare to reverse innovation. Sometimes we design because of innovation, it is difficult to think outside the framework of whether an innovation is really commercial value. The last six months of two ticket items I have been entangled in the complexity of the page: the user really need so much information? When he said he needed a, whether he could think of him as a more important than B, we can not only translate the needs of the user expressed, to be refined, there is a value-added process. We do everything possible to achieve its display with various technical means, has anyone ever thought that it could be hidden, like a game, when the player passed the first level needed to give it a harder second off, followed by a more difficult third to attract the user's focus, if it is the first content that the player ran away. And our information is not collected after the show, which makes me feel restless, of course, this is related to my Aries, but the user has 1/12 with me, I think they will be like me now crazy. The idea of Don t make me thought is distorted and we want to be flexible.

About the reverse innovation can learn Microsoft Office 2007 interface, cup with is our operation GG not to install, I have become underground in secretly use, please pass the children's shoes do not tell. The Office family has a common feature: Content-adaptive windows. Open Word, drag the window size, and look at the toolbar above, it will be based on the use of frequency and importance by merging, remove text, hidden, and so on in order to pick up the corresponding tool, when the window is restored in turn, but no one complained to understand, because it has established a systematic concept, such as the small scissors on behalf of shearing, This perception has been deeply rooted in the beginning. We should also consider whether it is possible to use this flexibility to reverse innovation to bring users a new experience.

Attention to detail. The design standards for Windows Phone, Iphone/ipad, Android, and other mobile products all have its laudable details, such as the interface, simplicity and consistency, adherence to natural reactions, metaphorical reality, less input, more choice, real-time state feedback ... There are Yahoo! interface performance, make full use of the tab to increase space, and the transplant is very good, the same address on the PC fully compatible browsing, the scalability of the design is highly recommended.

3. Learn to say No

Learn to identify and reject, in the wrong direction to do too much effort only in vain, can not wait for each other to make mistakes to prove their right, some means is not realistic, once the opportunity to disappear and wait for the next market opportunity to pay a huge price. To learn to communicate with leaders, communicate to direct enough, the boss's time is very valuable, he often as long as the results, the middle of the process no matter how difficult it is not to do to the boss to see, strategic ignore technology, tactical emphasis on technology, details to be communicated to the people in need. The boss usually decides what's unexpected, and the user surveys we do, the direction and positioning of the product, and so on are just auxiliary decision-makers.

Users of mobile products are more and more similar to the perception, we choose products are more in the selection of the value they map out, this is not a simple trend, but in fact is a product of the times, the design should be merged with the Times.