User experience: Dangdang's bad feedback page design

Source: Internet
Author: User

It's been a long time since I bought a book at Dangdang. Because the feeling of excellent service is good, has been used very smoothly, the most important thing is fast.
But I have to admit, when there are many books, excellence is not. Excellence is only a bestseller that talks about earning money.

Long time no, almost unable to login, I registered as the mailbox has disappeared for a long time (@163.net), I tried several times to remember. When I landed, I still couldn't find a place to change my login email. may not be modified? Skip over.

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The next single smooth, no obstacles, to the final success page, the mood is good, see below there is a feedback, thought to point a feedback praise it ... (People's psychology is very strange)




Click on the pop-up Feedback page.

All of a sudden I was blindfolded.
Seriously, I just wanted to make a statement. Seeing so many input forms, I quickly turned off the page.
Well, the feedback was interrupted.

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I think this is probably for those who have negative views of the vent ready for users.
So now I am not the target user, there is no similar to complain about the scene, I hate it is unfair.
What is important is that users who need feedback will be bored if they are willing to fill it out?

Then a few minutes later, I decided to re-examine the guy.
But I find that there are some points that might affect its effect:

1. The previous text too long, also too small. For users who need feedback, they will not read so many things (similar to the customer service Manager will tell you, when someone comes to the counter to complain, listen to say, listen more less).

-Thank you, and put it after the submission.
-Magnify the necessary guides to make them more visible.

2. e-mail address input basket. In theory, it should be possible to read the user information directly, without requiring the user to fill it out, and in other words, if this is a non-essential information (no asterisk), it will appear too grand.

-unimportant things, placed in a secondary position, or omitted.

3. Select the type of problem you need to click Two steps, not intuitive, missing default. Whether impatient users (mostly skip) or conservative users (most likely to choose carefully), it takes time to click and read and judge.

-Direct release to use Radiobox for quick selection by users. The user can judge the content of this part in the process of scanning and decide whether to fill in the selection.
-The default item can help users understand this part of the content faster (if the option is only a secondary category, rather than a material help)

4. Next, the selection is ambiguous. Not a user scenario based problem: What is a page problem? What is a functional problem? What is non IE browser problem? The user is not a technician, their problem is based on their use of the process of the problem: the process is too long? /need to fill out too much information? /Can't find the information you want to know? /Commit error? ....

-Select the appropriate, scenario-based options. Avoid technology-type option content.

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Actually fill in the quantity/Click feedback the number of users to measure the success of this "feedback" product.

I don't know how many people will actually fill out this feedback.
Hopefully they won't be like me, click the next step of feedback is to close the window.


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