Viewing software innovation from several travel apps

Source: Internet
Author: User

In view of my deep travel enthusiast's identity, I think I have a deeper understanding of the current software related to travel, but also accumulated some thinking. So today, mainly from Didi Travel, railway 12306 of the two software to analyze their respective innovation.

Drip Travel

Drip travel is the highlight of my analysis today. This software must have been no stranger to everyone. Now we travel, almost without the use of drip taxi. Because of the actual use of a lot, I can say that the user side of the drip is very deep, and, in view of my curiosity about this platform, I with more than Hefei, Shanghai, Suzhou and other drops of the driver has communicated, to the driver also has a general understanding. Overall, I admire this software very much.

Said Didi travel in innovation is a leader should no one will oppose. It is because of the convenience of the online taxi, our travel has a breakthrough change, added protection. Although the online taxi is not the first implementation of the drip (in Beijing at the end of 2011, there is a "shake the Car" APP), but to gradually monopolize the taxi industry, it spread to the country, and reliability is very high (almost no car can not be found), non-drip mo. At first, the main thing to do is the taxi business, and then slowly joined the individual car owners, will be big, so that now developed into a fast-track-based situation, is a great innovation. It must be pointed out that this is very difficult. At the beginning of the Express, many users (including me) do not trust the individual owners, think they are "black car". and drip platform by the fast train low price and strict scrutiny, more and more standardized management, will express into the market. Earlier, the express driver can take a single, and now the situation is that all the express drivers rely on the platform to dispatch, can not be self-access orders. It's also an innovation, and it's difficult. To dispatch a large number of cars, planning the most reasonable path, and also based on the user feedback of the driver's credit, this is to make me feel particularly good place. There's a rough description of how the drip is going to implement the smart Dispatch, https://baijia.baidu.com/s?old_id=810221, in this news article. It is worth pointing out that this dispatch system is now also able to realize the intelligent planning of car carpool, and I have tried not less than 10 times the carpool, the path is all reasonable. Once asked a driver, he said in the answer is not aware that they are picking up a carpool or non-carpool list, all the list is distributed by the platform.

I think the drip can be carried out on a large scale, and it has a great relationship with the degree of its reliable. I mean the rules of a taxi. User billing, assigned to the driver after the start of time, if the driver more than a certain period of time before the user can be no responsibility to cancel. Similarly, the driver may not be responsible for the cancellation of the driver when he arrives at his destination more than a certain period of time. During this pick-up process, the driver and the user can communicate through the platform-provided message window (which contains a variety of common phrases, which are very useful for which in a particular environment of a taxi), or for telephone communication. And!! The phone numbers of both the driver and the passenger are virtual numbers to protect the privacy of the driver and passengers (learned when a phone call to customer service was lost). , I think this is also a very important innovation point, to protect the security of both sides, but also conducive to the centralized platform to solve problems, standardized management.

It is also worth mentioning that the drip has introduced an appointment system. And also by the Platform Unified Dispatch, which makes the regular late return of my travel has been guaranteed. Others, such as the peak period by the passenger to choose the appropriate fare increase, or more remote vehicles where the driver can choose to play table to pick up the small details of the innovation is not listed. In short, drip through these channels to find ways to improve the taxi experience.

One of the most important words I want to talk about is the mechanism of the driver's game. During the Chinese New Year, I suddenly found that taxi difficulty than in previous years have a great reduction, and even snow day is still easy to take a taxi, and a certain Hefei area of a passionate female driver chat up. The original drip in the new year during the launch of the game between the driver mechanism. Several drivers volunteered to join the team, according to the specified time (for example, the new Year of the day) the singular sum of all the people to decide the position, and according to the prize (refueling coupons and other car-related prizes and household appliances, etc.), and the reward is more generous, so drivers are more enthusiastic. Some groups discuss taking turns to eat dinner, the rest of the time on the road to run a list. The competition is divided into regional and national races, and the first few teams in the region can qualify for national races. This significantly improved the taxi experience during the Chinese New Year. And I learned that as a result of good results, this innovation will be used as a common means to improve the motivation of drivers on holidays.

The innovation I've summed up is roughly the case. The following is a lack of software. First of all, map real-time positioning is not good enough. I often appear in a taxi car card in a map somewhere not moving, but the actual situation has been a phenomenon, more impact on user experience. Another point is that when entering the taxi dispatch stage, the platform allocation in place to show that the passenger mobile phone has a delay, so that the passengers think has not yet hit the car and cancel the order, but in fact has been sent to a single situation. This time the software will be a bug, do not respond, you have to exit to reopen the line. One time I rushed to the high-speed train ran into three cars are the case, the software directly to the white screen, but the driver there is a phone call from one after another to make a mess, and caused me to miss the car. The gas was trying to unload the drip.

Another disadvantage is the use of the drop currency. Although the current accumulated drops of money can be exchanged for goods, but I think the actual use of people are not many, the goods are not attractive enough, so that the setting of the drop currency is a little awkward.

Railways 12306

12306 This software ah, because its roots are red status, a birth is a monopoly, which also led to its very long period of time because of user experience is criticized. Fortunately, it is now slowly improving the experience and stepping into the right track. It does not need to mention too much about the functions of ticket purchase, because I think it should be, I want to say is 12306 just launched a short-term takeaway business. When you buy a ticket for a bus, you can sell it from the shop at the station along the way by software. When the car drove to this site, there will be a takeaway brother sent to the diner, and then by the attendant unified to the seat. This business has been launched for a few months, the most recent I found that the car after Nanjing station, the restaurant has been quickly flooded with takeout bags ... Visible or a more successful innovation. But at present, only some of the larger stations to provide this business, and provide a few products, also, take too much, the attendant rush, leading to passengers wait for a long time not to the point of takeout. This is a problem that needs to be solved.

Innovation in team projects

Our team's project is to receive the courier business, due to the limitations (confined to the campus), there are not many existing software as a reference. The general consideration is that the students have to collect the demand for express payment on the platform and mark the amount, and then by other students to claim. There are a lot of things that can be innovated in the process, such as how the trading process is done, whether it's a private solution, or a solution on the platform (we even put forward the idea of a virtual currency, but given that the platform won't do too much and give up) Another problem is the exchange of bills and orders. This communication process can have a lot of room for development. For example, we can learn from the traffic of the driver and passengers to exchange the way, for us to pick up the delivery process set some rules, the two sides in accordance with the rules, such as the time limit to take the courier, pay the time limit and so on. Afterwards, we can develop mutual evaluation, and then we decide the order of dispatch in the conflict (such as big single priority to the credit good students) according to the evaluation.

Summarize

What is innovation? How can we innovate? How to become an innovator? I believe that software innovation must be based on the needs of users, not according to the needs of users of innovation are flower 把势. After careful analysis of the user's needs, naturally according to the pain Point has a variety of coping strategies, there are a variety of innovative points. And, do the software should always think about innovation, can not stick to the rut, not lazy, to be determined to use innovation to the user in front of a bright feeling. Such software can be in today's various software to stand out, really favored by users. To be an innovator, we need to carve out innovation in our minds from now on, reminding ourselves to break through the limits and make new things.

Viewing software innovation from several travel apps

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