Wang Tong: "Catch Donkey Net Event" SEO inspiration

　　

Recently, Net's ad in CCTV is crazy, advertising creativity is really attractive, but the donkey too rob the limelight, the results caused a lot of people have remembered the donkey, unexpectedly did not remember NET, even the net into a "catch donkey Net", so "catch donkey net" this keyword Fire, daily search volume thousands, Even once more than 10,000, we look at the Baidu index:

　　

The first discovery of this keyword fire is Wang Jianyue, in 2006, the People network with me, that thing also called the guests, I gave them a consultant, their team although not many, but the execution is very strong. Wang Jianyue found this keyword fire up, immediately in Baidu put ads, buy this keyword. At the same time, Bai also registered ganlvwang.com, and now you search Google in the "Catch Donkey Net", this site has been ranked in the first place. You know, search to catch the donkey net users must not know before Bai, was the internet to find the market, who knows how the people, then net in the CCTV spend a lot of advertising effect, a lot of people have been intercepting the net. Then the relevant news came out, the news exposure and help the people network did a lot of advertising.

So, net a little anxious, want to hurry to "catch donkey net" This word to do come up, the results in their own site home Friendship link position in the first, with "Catch donkey Net" did a link, this aroused the teacher's curiosity, and then, Kai-fu Lee teacher on the micro-blog test students, The contents are as follows: @ Kai-fu Lee: Test everyone: NET home below there is a "catch donkey net" friendship link, but the point to find is linked to net, and back to the original page. Why? Kai-Fu Lee's microblog fan millions of, clatter more people pay attention to, Wang Tong also take this event to analyze the SEO inspiration:

First, the chance of the wrong frequency keyword NET's ads in the donkey too eye-catching, so the user put the net into a donkey net, similar things have been not lack, for example, I mentioned last time, many netizens will steal the dream space, playing "grave" Space, will be booked into hotel reservations.

Each industry has many typos, and these typos seo words, very easy, because there is little competition, so pay more attention, you can find many opportunities. How to find the keyword error frequency? Here are two keyword tools:

1, google keyword tools

Https://www.google.com/intl/zh-CN_cn/adwords/select/tools.html

2, Baidu Index

Http://index.baidu.com

Second, net and Baidu network for "Catch Donkey Net" SEO analysis

For the "Donkey Nets" optimization, the two sites have taken the following strategies:

The people drive the donkey net

1, registered phonetic domain name: ganlvwang.com

2, direct transfer to the Baixing network data generation a new website, and title and meta are around the "donkey nets" the word to design

3, through the Bai home to the new station to do the link

NET 1, only use the home page with "Catch donkey net" himself to make a link.

By contrast, station to SEO angle, the people drive donkey net certainly than net have advantage, so in Google's natural ranking, the people catch donkey net row first, net row second.

Third, Baidu and Google SEO strategy is different

Although the two sites for the "Catch Donkey nets" in the word ranked very good in Google, but in Baidu search "catch Donkey Net", the basic search of these two sites. What is this for? There is only one reason:

1, Google is a pure machine to rank 2, Baidu has a large number of human participation

The machine is separate out so many right and wrong, but if has the artificial monitoring, will consider the unreasonable behavior of two websites:

Why is Bai not ranked in Baidu?

1, the People drive donkey net This move is purely speculative behavior, pure for SEO and make, intention is obvious, so Baidu artificial also will give it down right.

2, Bai for "catch donkey nets" This keyword put ads, if you rank up, you stop the launch of this keyword ads, Baidu will not earn less. So Baidu manual control does not let you up.

Why is net not ranked in Baidu?

1, Station to SEO technology angle: A page to make a link to B Web page, then a Web page is the reverse Link b page, this link is conducive to improve the ranking of B pages. But NET's current behavior is: a Web page to do a link, this is not a reverse link, it is superfluous behavior.

2, net is not Baidu customers, although Baidu know that search to catch the donkey nets are looking for net, but will not so easily let you come up.

Through this time Baidu and Google rankings, we can further understand Google and Baidu, for SEO strategy summary as follows:

1, for Google: keyword layout do a good job, reverse link a lot, ranking nature is not a problem;

2, for Baidu

Website optimization work to do, but to consider the artificial maintenance mechanism of Baidu, too obvious opportunistic and may let Baidu earn less money things do not do. Baidu some to money as the core!

However, regardless of the search engine, its algorithm is in the simulation of people's thinking, everything is in order to let customers have a better experience, while making their own reasonable money! Consider the user experience, while considering the interests of the search engine, you are not easy to make mistakes.