Wang Tong: How to study the microblogging SEO algorithm

In the past year, the Internet time every day, at least one-fifth time is on the micro-blog, although not much, see nothing is watching, or with a PC, or with a Mac, or using a platform, or mobile phone. Because it is too convenient, so micro Bo slowly become our understanding of information, transmission of information, release information, one of the most important platform.

In the use of micro-blogging, when we want to know a certain aspect of information or find a person, will use the microblogging search, then the search rankings of micro-blog has a natural algorithm. As long as the understanding of this algorithm, and then set their own micro-blog, the release of micro-blog When the integration of some skills, you can make their own micro-blog or send out the microblogging information, easy to get better rankings, which is a very good way to promote.

The first to realize this was the year before, when a man wanted to make red wine, and then he registered a microblog; I helped him make a super simple change, that is, add "wine" in his microblog name, and then put his introduction into the keyword. Then someone gave him 30,000 zombie powder.

The result? In a few days, when the search on Weibo "wine", he was in front of the line, he was even more excited. Over the next two months, a lot of wine Weibo has been updated. And then? For some reason, he had to go back to his hotel, and Weibo did not manage it.

Probably after six months, a day inadvertently saw his microblog, a full six months almost no update, but the fans increased by 20,000, open a look, are real fans, and most of the wine industry are people. So I called this guy, your microblog don't play, give me the account number. As a result, the man log in his account a look, very excited, DMS many wine manufacturers to send him information, the reason for his money, let him in micro-blog advertising.

So at the beginning of last year, I let Wang Shaoliang to study microblogging marketing, and then from micro-blog SEO to start research. So he has dozens of accounts and is doing analytical testing and research every day. In the past two years, the microblogging search algorithm has been changing ...

　For example, two years ago, the algorithm was very simple and needed only :

1, there are keywords in the name

2, the introduction of a keyword

3, you have a relatively many fans

This is also my friend to the simple whole of a few strokes, ranking immediately went up. But in the next period of time, Sina also in the continuous improvement of their calculations, the natural integration of more factors. such as certification level, content label, release time, fan quality ...

　So, how do you get started if you want to study the microblogging SEO algorithm, too?

First: To the user's point of view to understand the analysis of user search needs

Second: To find the perspective of Sina, the design of what algorithm to filter information to meet customer needs.

Third: More than a few accounts, continuous analysis, testing, summary, continue testing, summary ...

In this way, you can become an expert in this field as long as you can study for three months.

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Author: Wang Tong

Starter: http://www.ufoer.com