Wang Yifan: How to do a good job of keyword selection to multiply traffic

How to optimize keywords? To improve the flow of the site? This is what we do SEO has been looking for, in the struggle of the problem. The site of the keyword layout can be seen under the painstaking, from the number and density of keywords can see the site's main service and products, from the layout of the key words can be seen in the site owners of the keywords in the primary and secondary respectively, Keywords as a user search information and the first search engine to understand the importance of the site according to this will be SEO optimization promotion of the primary responsibility entrusted to him. I repeat in this old saying, combined with their own operations and share a summary of how to better do keyword selection, better improve the flow of their website.

First, how to mining keywords

My mentor Ma Qingjun once told me how to choose the relevant knowledge of keywords;

Follow the four quasi rules: 1, Content correlation degree; 2, search Volume 3, suitable for the current competition; 4. Conversion rate

Believe that you all know the concept of these 4 words, master These, you will find your station will be more different than before. I would like to say an example, I took over a station, standard business Network, do trade mark trading. I'll just tell you how I set the words.

I have set two key keywords: trademark trading and Trade mark, these two words and my website relevance, search volume around these two words and do a long tail auxiliary word "trademark trading platform" "Trade mark Trading Center" "Trademark sale and purchase transfer" and so on, this is the trademark trading word, trademark transfer and this, I believe we will do it. In this way, you can derive a lot of long tail words, you can use tools to query, statistical good, analysis of how to do a good job of keyword group word rules and related matching rules.

Second, title-Key Words-description

The idea of SEO through to the site, then search engine awareness of the site based on the title, keywords, description, through them, search engines can better judge the content and recommended to search users, keyword META tags are now not a search engine attention, almost can completely cast away. The emphasis is the website title and description, everybody also knows, cannot change the title content casually, otherwise can make oneself more painful. Bad site will be thrown into the sandbox. It's not so easy to get back together.

Third, in-depth SEO strategy: The body of the Web page

After the domain name and the structure of the website generally do not have big change, and the content of the fill becomes a very strong part of the relevant keywords, timely distribution in the content, so that your text seems to match the site, but also determined the search engine and users of the theme of the site, but the text of the location, number of keywords, The problem of density and so on will be different from the station, nature is good. Excessive accumulation of keywords, it is easy to be the search engine to give up and screen, more serious will be K station, that will outweigh the gains. Keep in mind that keywords need to be "measured".

Four, the picture Alt label

Pictures can sometimes attract more users attention, sometimes more intuitive expression of views, can optimize the image of the site and user experience, but the thousands of pet set in a picture can not be seen by search engines, and the emergence of ALT tags to solve these problems, Putting the keyword in the alt tag also brings the picture closer to the site.

The importance of the keyword, many people only Chichi half, even in the above published many applications, we can pursue the core keywords, but also to consider the long tail of the flexible use of keywords and user experience of the real needs, continuous operation for a period of time, you will find that the site weight and traffic have changed. These also want to try their own more and actual operation, but also to maintain a good attitude to adhere to. This article by Wang Yifan http://www.1472583690.cn/Original, reprint please be sure to retain the source.