We must learn to analyze which website SEO data?

For the staff to do SEO, in addition to master some basic SEO technology, the most important thing is to learn to do the data analysis of the site, as a seoer, we will pay attention to a lot of kinds of data every day, sometimes we just look at the site of the inclusion of the situation, Sometimes we just look at the ranking of a keyword up, sometimes we just open the page to look at it, in fact, we have to be able to record all the data, will be very helpful to our post-analysis work, then, as a site webmaster, we must learn to analyze which website SEO data? (http://www.szzfk.com/tfjm/2015/0912/362.html)

1. Authoritative Domain name

The DA (Domain name Authority) of a website is a very important comparative data, it represents a link popularity score, it reflects the importance and ability of any given Web page on the Internet, and Da is considered to be one of the most trustworthy data to judge whether the Web page is successful on Serps.

In some ways, the higher your DA, the greater your site traffic, and the higher your search rankings. According to Ma Haixiang understand, there are special tools in foreign countries to test the DA data of the website, DA is 100 points, if you test out is 20, that can have a good refueling, if it is 90, you have been very good!

2. Website speed

In short, the website speed is the Web page can be displayed in the user's browser for how long, this data is important because of two reasons: SEO and user experience, so, improve the speed of the site is very important to the site, for the site to open more slowly webmaster. A website login needs longer, its bounce rate is higher, user participation will be reduced, you may also have such a personal experience, if half a day to open a page, it is likely that you will lose patience, may open a different Web page and so on, or simply forget that it exists.

3, the site of the daily inclusion

Site Collection page number is the search engine can crawl in your site to the number of pages, simply can be understood as the number of content of your site, the more articles on your site, the more pages included, and, the increase in the page will also lead to the increase of your website search keywords (specifically can see the Ma Haixiang Blog " The impact of site content on the site rankings).

Of course, having a large number of pages does not mean that your site rankings will be very high, quality is also very important, but if your site does not have a number of accumulation, how can there be quality improvement?

Many people open the computer every day after the first thing, to see their own site collection, the daily station to add articles, products included how? To have a detailed understanding of their website.

In general, the recording of the site on the day of the collection, and then the record of the data summarized into a total table, convenient for the overall analysis of the future site. In this, Ma Haixiang suggest that we also have regular time to view, know the site of the situation, we probably understand the search engine collection law, so that we are very good to determine what time period Update station article more efficient.

We record this data also to divide the large-scale website and the small website, then we only need to record the whole day's data to the small website.

4. Observing website traffic and visiting URL

Each site's traffic and visiting URLs are key two aspects, many people will start to analyze the results of the work done, not only the entire site, but also the product page, news page and other pages brought about by the traffic, and then look at the URL of the analysis of these traffic pages.

Look at what keyword is the highest search rate, these keywords there is no derivation of the word, these traffic is from where to lead to our site, we can completely according to these to do the next step of the work adjustment plan.

Suggestions are: When analyzing data must be careful, intentions, to find the key to bring traffic, from all angles, to see the time, key length, search volume, ranking, whether the content of the site has a high degree of originality, page snapshot time and so on these can be, so as to get the basic regularity.

5. Import links or external links

Search engine in determining the ranking of a site, not only to the content and structure of the Web page analysis, but also around the site links to expand analysis.

The most important factor for site rankings is to get as many high-quality external links, also known as import links, that import links into ranked key indicators based on the search engine believes that if your site is valuable, other sites will mention you, the more you mention,

If a website does not have a strong import link, your site will be difficult to see the effect of SEO, will not have authority, there will be no traffic, more unlikely to succeed in digital marketing.

External links will have a great impact on the overall site rankings and weights, but also the site's core parts, we are very concerned about. In this, Ma Haixiang recommended that you do a daily after the chain to view the day's collection, in fact, can not take the day of the inclusion of the situation to speak, should form a long-term view, such as we sometimes do some forum signature, blog, stick, and so on, want to see these effects need practical query external link data, To see if there is any effect in the later work, the increase or decrease of the chain quantity has important guiding significance to the later work.

We must learn to analyze which website SEO data?