Web site Analysis of "data How to analyze"

This is the "data how to analyze, data thinking" of the personal reading notes, the recommendation of the book "Website Combat Analysis", the author is Yanping Wang, write the truth, the entire dry, no nonsense.

The purpose of data analysis is to find out the characteristics and changing laws of data, to explain the nature of the problem, and to refer to the reference system.

Data sources and underlying indicators previously said, attention to data analysis also to ensure timeliness, accuracy, integrity, consistency.

Data trend Analysis: YoY, chain, fixed base ratio.

YoY: The comparison of the same time points between the two development cycles reflects the cyclical development, such as the season, the month, the year, and the week.

Chain: Before and after the two period between the same time point comparison.

Fixed-base ratio: A company's development will set a base point, from this point in time the company began to mature, then some of the statistical indicators will use this point of data as a comparative benchmark to assess the speed of the company's order development.

Data monitoring automation: The idea is the general data fluctuation in a relatively fixed interval, that the interval up and down as a threshold value, the threshold value as a judge whether the data is a critical point, when the data exceeds a certain threshold, it may be abnormal, need to expand the analysis.

When it comes to data analysis, it is sometimes necessary to percentage the indicator.

Website analysis common indicators and dimensions:

Index

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Web site Analysis of "data How to analyze"