Web site banner design of those things

Banner specification size is different, file size also has certain limits, this makes in the design to add a lot of obstacles, how to grasp balance between the square, become very important. The visual elements in banner mainly include: background, picture and text, besides, the banner environment has great influence on the design, which is the key factor to be considered in design.

　　1, analysis of demand

The first step of any design is the analysis of the user needs, in the banner design before the beginning, the designer should communicate with the demand side, determine the needs, find the right positioning, and then targeted to start the design, color matching with the entire page to coordinate.

　　2, Banner color

(1) The following two banner which attracts you more? In contrast, we will find that most people feel that the latter gives users more visual communication power, concise and clear, simple and powerful effect, give a person a sense of weight and strength. Although the former color is many, but did not bring a better visual transmission effect. This is because the excessive use of color will disrupt the color rhythm, and weaken the contrast between colors, so that the overall effect becomes weaker.

(2) Secondly, the more colors, the last save when the file volume is larger, loading up slowly, so that users will be waiting to say good-bye, if by reducing the quality to achieve banner upload requirements, that show to the user is low quality banner, also will lose some users.

　　3, pictures and text

Generally speaking, the website makes a banner divides into two parts, the text and the auxiliary diagram. Although the area of the auxiliary diagram station is larger, but if you do not add words, customers will not understand what you do banner to show what, to explain what, so the text is the protagonist of the entire banner, we in the production of banner special attention to the processing and placement of words.

However, the combination of words can also be a clear way to let the audience know what the theme is to be conveyed, but if the text and picture coordination is not good, also prone to negative effects. Below this banner looks fresher, conforms to the environmental protection, the healthy theme, the picture does not have too many elements, but because the picture uses the light color, the text also uses the light color, the user is very difficult to see, affects the reading sex, is this banner design's big failure.

　　4, Banner Design considerations

(1) Banner's words are expressed in one or two words.

(2) Advertising language to be catchy, highlighting the focus.

(3) Graphics need not be too complicated, the text as far as possible use bold and other stout fonts.

(4) graphics as far as possible choose the number of colors less.

(5) Try not to use the rainbow color, Halo edge and other complex effects graphics, which will increase the number of colors occupied by graphics, increase the volume.

(6) The number of products should not be too much. Put too many products, but was submerged, the visual effect of a large discount.

A good banner design can directly affect the overall appearance of the page, enterprises want to attract and retain customers often through the banner design to do embellishment. So banner design plays an important role, we must pay attention to it. This article by the Micro-Enterprise Point (wqdian.com) H5 Self-Service station platform to provide attention to micro-enterprises point public number wqdian_com or join micro-Enterprise Point users QQ Group, 103385602, together to explore the development of the station industry.