Web site Optimization Ideas method

1 have to say the Black hat SEO work

What is black hat seo?

Generally speaking, all the use of cheating means or suspicious means, can be called Black hat seo. For example, spam links, hidden pages, bridge pages, keyword piling and so on.

In the last one or two years, the most typical black Hat search engine optimization is to use the program from other categories or search engines to crawl a lot of search results into Web pages, and then put Google Adsense on these pages. The number of these pages is not hundreds of thousands of, but tens of thousands of hundreds of thousands of. So even if most of the page rankings are not high, but because of the huge number of pages, there will be users to enter the site, and click Google AdSense ads.

Standing in the Black Hat seo angle, they also have their reason. Because most of the Black Hat SEO is to use the program, they build a tens of thousands of hundreds of thousands of pages of pages, effortless, just put their spiders out to crawl on it. Even if their website is punished in a few months, he may have made thousands of tens of thousands of dollars. For him, the rate of return on investment is still quite high.

Standing in the Black Hat SEO position, this put the long-term off big fish strategy, even if it is correct, some people do not want to do so. Serious construction of a website, sometimes is a very boring thing. You want to write content, to do research, to do analysis flow, to analyze the user browsing path, and users to communicate.

Black Hat seo To do is much simpler. Buy a domain name, can even use the free virtual host, even the domain name are saved. Open the program, put on AdSense code, to other messages or blog leave some words (these messages may be the program automatically generated), and then wait for the check.

and black Hat SEO has an undeniable argument is: even if you guarantee full compliance with the search engine rules, you can use the decade after a search engine to pay attention to the site. No one knows when the search engine will make a big change to its algorithm, so that tens of thousands of white hat site from the search engine disappeared? It can be said that Black hat Seo method of making money is simply Chanping method.

Below is a detailed introduction to some of the Black Hat SEO commonly used link cheat tricks:

One, blog (blog) cheating.

BLOG, is a very interactive tool. In recent years, the rise of the blog, has become a black hat seo a new manufacturing link to the Blessed land.

1.BLOG Mass Cheat:

In the domestic common some blog program such as: ZBLOG, Pjblog, Bo-blog. Early Zblog,pjblog because developers lack the knowledge of SEO. Zblog and Pjblog, once became a black hat seo often frequented the place. and Bo-blog Blog program, it seems that now can give Black hat seo opportunity place.

2.BLOG Group built Cheating:

Blog Group built cheating, is through the program or artificial means, a large number of application blog account. Then, by publishing some article with the keyword link, through these links to promote the keyword search engine rankings.

Second, the message this mass:

General online Some messages this mass software, use these software can automatically publish their own keyword URL (anchor). Quickly improve external links within a short period of time.

Third, Link factory

A "link factory" refers to a network system that is made up of a large number of web pages that cross links. These pages may come from the same domain or multiple different domains, and may even come from different servers. A site joined such a "link factory", on the one hand, it can get all the pages from the system link, while in exchange it needs to "dedicate" its own links, this method to enhance the link score, so as to achieve the goal of intervention link score.

Four, hidden links:

Hidden links are generally SEO used on customer sites, by using hidden links on their own customer sites to connect their own web site or other customers ' websites.

Five, False link:

Add a link to a JS code, frame, or form. This way the link to the search engine spiders, simply can not read out. As a result, links are just for people to see, and search engines simply do not recognize them.

Vi. Web Hijacking

Web hijacking is what we often say page jacking, is to be someone else's website content or the entire site completely copied down, cynical on their own website. This Black Hat SEO method is the Web site content is extremely scarce webmaster attractive. However, this approach is quite risky and even more shameful. The patented technology of search engine can judge from a number of factors that the copied Web page or website is not original, but not to be included.

2 of the book's Key white hat SEO work

What is white hat seo? Accurate white hat SEO is a number of compliance with the Internet Code of ethics, compliance with search engine constraints norms of search engine optimization workers. White hat SEO is relative to Black hat seo. Its characteristics in order to maintain the long-term ranking of the site and think about the problem, for the healthy development of the site, to the proper way to optimize the site, so that it better serve users and attract the attention of the crawler. The white Hat method for search engine optimization also includes guidelines that follow what is acceptable to the search engine. Their advice is generally to create content for users, rather than search engines, so that content is easily indexed by Spider bots and does not attempt to trick the search engine system. The white Hat Optimizer also attempts to detect and correct errors, such as menus that cannot be read by machines, invalid links, temporary change-oriented, or poor guidance structures.

2 Evaluation of linked sites

Learning how to measure the quality of links is the basis for various ways of linking.

A. The other side of the site on the search engine performance is healthy.

In Search engine input Word window use site command, through each search engine of the site's collection and actual page number of the ratio can have a general estimate. The larger the general collection, the more healthy the site. If the other side of the site included zero, suggest cautious attitude, it is possible that the other site has been the search engine has been punished.

B. Content is relevant

Whether the site theme has dependencies. Please refer to the corresponding section of this book for details.

C. Number of visits to the other site

For a high volume of access to the site implementation links, will inevitably give their own site to bring a certain amount of access traffic.

D. The position of the other website in the industry

A number of authoritative websites in the industry, whether in the exposure of the site, or in the Search Engine Trust degree has a great advantage. So the industry authoritative website links work is the most.

E. PR value of the other website

PR refers to Google's search engine rankings are an important parameter, but also measure the number of external links to the site vane. It is also one of the good professional habits of SEO workers to cultivate the habit of observing and recording PR value. In addition to Google, Sogou search engine also has the PR value of the statistics. is also one of the key reference indicators.

F. Export sites with fewer links

In addition to navigation class site, if a page link out of the number of links too large, it is not beneficial to carry out link work. A patent report from Google's search engine has pointed out that the first 100 links to a page's HTML code will go into the link calculation, and other links are not added to the link ranking calculation.

3 The understanding of high quality links

High-quality outside the chain has been arranged outside the chain of seeking. In addition to measuring the link quality method, consider the content update frequency of the site. A web site that is often not updated is also bad for downloading Web pages from crawler programs. If the other site is not regularly updated, your site is also very difficult to "invite" to the crawler program visit.

4 Station group Mutual chain

In the SEO Field Station group generally refers to the main site in order to get the top ranking, and is interested in the same IP server to build a number of related sites, and in many related sites to establish a large amount of export chain connection, recommended and to the main station to vote. In the actual operation, the same IP or a few IP sites linked to each other to vote the situation exists.