Webmaster do SEO in the first two years of those who need to learn

Semwatch data loss, before I wrote a few articles are gone. Although a snapshot from Baidu and other ways can be restored, but they do not feel the need, because it is a few months ago to write something.

Especially in their own blog, each after a few months will be deleted before the article, because every once in a while looking back at the point of view of the SEO, the evaluation is: generally like it.

So reopen the article and write something deeper:

I from contact SEO to now, almost two years, said long not long short.

Two years ago, one day, all night to read the Wang Tong of an SEO book, put some assorted things on a full sheet of paper, such as where to adjust the keyword density, where the best to increase alt and so on, the next period of time in Granville Guest site to use this knowledge to write programs. Later a few months, took part in some SEO training, and slightly saw some front-line SEO practitioners of the article, at that time to nofollow the role of what they know, can write a hundreds of-word article to theoretically talk about its use in various environments, then feel that SEO is just a few things.

Of course it's wrong.

In the next two years, the search engine principle remembers is from sees "the search engine-principle, the technology and the system" beginning, the first real contact behind the backstage search engine. Then gradually learn the program, data analysis and other aspects of knowledge, coupled with a number of daily analysis of the ranking examples, and so on, the basis of SEO began to slowly solid up. After the first line in the large Internet companies to engage in SEO, daily data, technology, contacts and other contacts are much more than before. But still feel, seo there are too many things can continue to explore.

And see around a lot of SEO, also has been in all the stages I have experienced, so I think should write some of the stages of SEO need to have the knowledge, and learning methods, so as to more effective learning, less unnecessary circle.

  One, for SEO interested person, SEO commissioner, or other need to participate in the site SEO related changes, such as product Manager

1. Selectively go to the Internet to see other people write SEO articles, such as front-line practitioners wrote. If you do not have enough sense of the quality of the article, you can not look at all

To always be clear, the purpose of SEO is the ultimate effect (flow, transformation), but can be found that almost no one on the internet to do SEO methods of the article, will clearly mention what changes will bring about what effect.

Because there is no experience SEO, they can only say ambiguous things, while the first line of work SEO is often limited to confidentiality agreements and industry ethics, some things can not be said very clearly.

Similarly, SEO books are the same. Even if occasionally found that some books have a small chapter on something very valuable, but also because the author does not want to write through, do not understand the reader read or will not understand. So all the SEO books, don't look at all.

Also the same, do not rely too much on SEO training, only a small number of training inside a few dry goods. Moreover, if you want to use up to dozens of hours to participate in the training, so that their level over the number of people engaged in SEO thousands of hours, it is impossible.

 2. Need to have a variety of internet basic knowledge

The basic common sense of the Internet, to unfold is a too big topic. This not only refers to which technology, but the cover of knowledge.

For the simplest example, to view the HTML on a page alone, someone uses IE to view the source code, and someone uses Firefox to view the elements. Although the same purpose can be achieved, the former is extremely inefficient and is regarded by professionals as a layman's practice.

Similar to this experience, there is no book written in it, there is no summary of articles, only in their daily work, ask whether there are more efficient methods, and constantly try all kinds of possibilities, will let the knowledge gradually wide.

W3school Some of the above basic information needs to be referenced first, it is all kinds of Internet technology portal. Certainly want to let the knowledge become widespread, more still need to rely on long time accumulation.

This is part of learning SEO (or any other Internet technology) in the early days, the most time-consuming thing to do.

If you want to test common sense, you can try to answer the following questions:

What does the front end and back end refer to separately?

What types of languages are JavaScript, Java, PHP, respectively?

What is the difference between a server, a VPS and a virtual host?

How do I view the HTTP status code returned by a Web page?

  3. Keep in mind "Baidu SEO Guide" above all content

"Baidu SEO Guide" is the official Baidu, a total of only dozens of pages of the document, but has mentioned a lot of SEO needs attention to the key matters.

Many SEO despise this guide, think Baidu write some worthless things, but actually otherwise. For example, the two items mentioned in this article: Avoid using Ajax in important content, the need to ensure uniqueness of URLs, these two are very important, but I have observed some of the large Web sites, did not find these completely done. And this has a great impact on the SEO effect, often a change, can be a certain type of page of a data index caused by dozens of percent of the impact.

"Google Webmaster Tools Help" Above has more detailed content. But because the content is many, I and the company all product manager said is, this information may consider the reference, but the Baidu guide must remember. But for SEO, this information is at least need to read.

 Second, need to write the implementation of the program SEO

1. On the basis of a wide range of Internet knowledge, a deeper understanding of some technical knowledge

In general, all SEO needs, the final implementation to the site are technical personnel to complete. But most of the SEO needs, the technology is not to say that implementation can be achieved.

For example, in the root directory of the subdomain need to add a lot of different robots.txt, some people may think, is not to pass a file, but most of the case is not so. In many web site architectures, different subdomains are shared in one root directory, and only one file can be placed. The solution is actually very simple, the robots.txt with PHP what to dynamic resolution, was visited when the domain name, and return the corresponding content. But not every programmer often encounters this kind of strange demand, many people can not imagine this method.

Many times such as this, SEO should have the ability to work with the technical staff to discuss the solution.

Can try to use the following questions from my test:

Related article link what kind of generation method? Specific to the use of an open source program or an algorithm of the approximate operation

In addition to the URL tracking parameters can be counted click the specific location of the source, what is the feasible method?

2. Have the overall view of SEO, pay attention to the effect of the place, and do not pipe some details

For the basic knowledge of a fair SEO, which I found at the implementation level of the most common problems.

What is the details? To an estimated SEO traffic is not up to 1 per thousand of the total station of the page, this picture plus an ALT, where the keyword deletion reduction and so on. In particular, this large pile of changes for a slightly larger companies are generally submitted to others to do, to the group of people.

And what is not the details? On the list page or on the Inner page template, the picture here plus an alt, there is a keyword deletion, and so on (for example, there are very many, and most of the methods can not be seen on the internet). Because the template modification of the public page, the impact is the whole station, and then small changes may let the whole station SEO traffic has a few percentage points of change.

 Third, need to write a more reliable solution to the SEO

 1. Understand the language of a program, you can quickly write a script to solve the specific needs

The program language referred to here needs to be faster to write, generally python, Ruby, PHP and so on, personal recommendation Python.

Do not want to use off-the-shelf software to solve the complexity of the needs of the SEO, SEO demand changes will always be more than the number of existing programs, this can only rely on the script prepared temporarily.

(for example, check rankings, sometimes a single convenience, check 100 a little trouble; if you want to compare 100 inside, how many of your own ranking is higher than a competitor how to do? And how to combine the search volume, to estimate the 100 words to other sites to contribute to the SEO traffic? Such complex demand is endless. )

Even so, the vast majority of SEO will feel that this should be the work of programmers. However, this is caused by the level of SEO at this stage the main reason for the gap.

Even if the small demand, ideally and programmers many times after communication, also need to spend several 10 minutes to complete, larger companies due to slow execution, a few days to complete a small demand is not surprising.

But for example, check the ranking demand, by SEO own write, as long as the program language is ripe enough often write such code, 2 minutes inside sure can be done.

Although the ability to write code to improve the SEO ability to directly help the slightest bit, but can help SEO from one day only can do one or two things, promotion for one day can do dozens of things.

Therefore, the level of SEO and the number of years of practice is often not proportional.

 2. Knowledge of data and analysis of data

The data can be very broad. such as traffic analysis, Google Analytics, log analysis and so on. Log analysis of additional need to learn such as Linux Basic command, regular expression, large Web site due to the huge amount of data, may not be able to analyze the original log, from the data warehouse to take data analysis.

In addition to the analysis of the data there are more problems, such as the exact understanding of the data accurately referred to.

For example, Google Analytics recorded organic traffic, many people will be regarded as an accurate SEO UV, the actual is not. GA default indicator Visits is generally higher than the UV (Unique Visits), and organic default, does not record about 20% of the Baidu traffic, also completely do not  Soso, Sogou, etc., such as no special distinction, Baidu PPC flow, The open platform traffic will also be counted into the organic, as well as the installation location of the code on the Web page and the loading speed of the Web page will also affect whether the data records are complete, and so on.

Even a simple "SEO flow", behind it also contains a very complex record rules. Depending on the statistical method, it is not surprising that the final value is a few times the same.

When a said website SEO traffic every day 100w,b said is 200W, at this time should believe who? Of course, we must first find out the statistical method of each data.

 3. Theoretical understanding of the principles of search engines, and then jump out to see the actual search engine

For the search engine principles, the introduction of the recommendation to see "into the search engine", then recommended to see "This is the search engine", or even to some SEO methods know it, there is no chance to know why.

However, while the search engine does not understand the SEO will not be able to do, the death drill in these theories will appear worse.

Baidu and Google, such as large commercial search engines, there are many so-called "pat the head" rule. If a person suddenly want to come out, the article Long point its weight is high, then after a series of complex research, the length of the article is formally incorporated into the collation of the rules, become one of the factors.

Similarly, some rules are purely to see the person who patted the head has not thought, so do not say that the theory and the actual discrepancy, even if Baidu and Google have a lot of access (but Baidu copied a lot of Google, such as its panda update, so close to a lot of places).

So be sure to jump out of the theory, every day more analysis of some examples of rankings, but also to see some crawl, including data, can actually understand Baidu and other search engines.

 4. Deep understanding of search users ' demands

I've raised this example countless times:

I am in Beijing, think of Wal-Mart to buy things, search "Wal-Mart Address", see the public comment on the page, the user experience close to perfection. Not only has the specific address also has the map, even has the user to its comment. Just.. Just why this page is a Wal-Mart in Wenzhou?。。。

SEO is just hair outside the chain Mody? SEO Just do rankings? SEO is only to engage in traffic? So sometimes listen to people say, is K over N station is each qualified SEO of the way this kind of argument, laugh and cry.

Original: http://semwatch.org/2012/11/learn-seo/