Webmaster transposition to think about what the user needs web design

The user is the website operation core system, along with each big search engine to the algorithm strict requirement, the SEO optimization competitiveness also gradually increases, wants to defeat the competitor, the website design also becomes the competition core strength. Users in the end what kind of site, how the site design to meet the needs of users, webmaster may not change the point of view to think of themselves is to search users, to find the design concept in line with user experience.

The concept of web design should be based on customer standards, rather than blindly follow the designer's preferences, the fact that often according to the designer's Web site, and can not be accepted by users, but also can not be accepted by search engine spiders, designers in addition to consider the basic structure of the page, text layout, color matching Also consider whether the site elements can give users a comfortable experience.

design concept to both users and spiders

Station design allows users to easily browse content, navigation design mode in the shortest possible time to find content, users to enter the site can be easily found information content, or can directly buy products, such design concept seems to be very consistent with the user experience. But often the fact is not so, many web site design to meet customer demand, spiders can not be the normal crawl, the results of such a site can not be linked to spiders, and spiders can not bring customers better contact, resulting in a high rate of jump out of the site. Search engines like the site, the site's keyword layout is very hierarchical, users often search keywords can be placed home page layout, in accordance with this to reverse the primary and secondary page. The two-pronged web design is a comfortable user experience.

design concept should take into account the construction of inner chain

When the search engine outside the chain construction is not easy to obtain, optimize the site to become the main goal of the design, the former webmaster optimization is active from outside the station to add links, import links is to increase the weight of the site, but the link is also by the search engine attention, design site is to take into account the inside chain layout, Can make the site as a whole to obtain the recognition of search engines, to establish convenient, comprehensive navigation links, so that each page away from the homepage of no more than 5 clicks, the page form a network of structure. The bottom of the site is indispensable is the site Map page, all the pages sorted out, to facilitate the spider to the site structure of the crawl, so that search engines and users more convenient to search on the internal page.

　　Design code to be friendly to search engine

Use CSS design to discard frames of the site, for the search engine to be more friendly, in the CSS page we want to label the title tag with H, now many designers to the H tag is not enough attention, through the H tag can control the page important title, very clear to tell the Web page of the main keyword. Designer in the page URL design, the best design is static page, dynamic page will make Spider Shing, so it is difficult to get the corresponding rankings in search engines, static URL address more Use spiders crawl, also use the user's memory of the address. Enterprise Marketing site in the product page design, often not very good balance between users and search engines, pictures and flash display products may be more in line with the user experience, but the search engine is difficult to crawl to the content, so the need to use flash pages, Can add flash to the page text version of the page, and connect to the original Flash page. For product navigation links to the inner pages of navigation, try not to directly use picture navigation, if in order to balance the user and spiders can add pictures and text anchor text navigation.

The New SEO optimization era, the stationmaster needs to carry on the transposition ponder, not only must ponder how the site conforms to the user experience, but also wants the position which the website localization, provides the product, provides the core service and so on whether can conform to the user search custom, thinks more can let oneself with the website progress simultaneously This article original source Loudi Talent Network (http://www.0738rc.com), reprint please indicate the source.