Website Construction and Planning FAQ

　　website Construction and Planning FAQ

Description: Enterprise Web site planning and web design problems are summed up in the "Large Enterprise Network Marketing status Report" on the domestic 11 consumer goods industry 117 Large Enterprise websites (of which 80% are listed companies) survey. The survey results show that the main problems in Web site planning and web design are divided into 5 kinds of 30 problems, including: the overall planning of the website, the menu settings of the website, the effective information of the website, the layout of the Web page and the art design.

The Web page design in the corporate web site also has a direct impact on the professional nature of the site, and even negatively affect the corporate image. Because the Web page design problem is very many, impossible carries on the complete statistic, "The large-scale enterprise network marketing condition Research Report" (Feng Yingjian) only has carried on the investigation analysis to some important problems, but has not carried on the detailed data statistics, here gives the qualitative explanation to the more widespread question.

In order to explain the problems in Web site planning and web design in detail, the research report on network marketing of large enterprises lists these common problems:

Website planning:

• Overall planning is unreasonable, the main and auxiliary menu is not clear;

• Website Construction direction is not clear, the focus is not prominent;

• Too many columns or too few;

• The lack of a unified program, the entire site is more cluttered;

• The promotional features of the website are not clearly reflected.

Menu Settings:

• The menu uses the picture form, the icon logo is ambiguous, does not have the text explanation, needs the user to move the mouse to speculate;

• Too many menu levels, the level of effective information is too deep, need multiple clicks to find effective information;

• Excessive use of mouse response menu, the column settings unreasonable, making it difficult to find the user needs information;

• column settings overlap;

The meaning of the column name is ambiguous, it is easy to cause confusion;

• All Flash Home and menu, can not optimize processing, there is no corresponding text description;

• The column is too simple, the important information is incomplete, the effective information is few.

Site Home:

• The use of large pictures or flash, the real user care information is not reflected in the home page, need to click a number of times;

* Too big flash seriously affect the home page download speed;

• Home effective information small;

• Home no title;

• Home page layout is more chaotic, important information has not been able to focus on the embodiment;

• Open a Web page pop-up multiple windows, affect the normal browsing;

• The pursuit of "creative" effect, it is difficult to understand the meaning of the site to express.

Page Info:

• Important information is incomplete, such as contact method and product introduction;

• Page information is small, need to turn pages more than once;

• Information unrelated to corporate image, products, promotions, etc.;

• Product details are too small;

• The content page does not have a title, or all use the company name as the title;

• Some of the content is obsolete, lack of timeliness;

Part of the column without any content.

page fonts and artwork:

• Excessive attention to art effects, a large number of pictures, affecting the speed of downloading Web pages;

• Pay too much attention to beauty, some even basic information content with picture format, affecting the basic information access;

• The text is too small, the text color is dim, use the Dark page background, etc., affect the normal vision;

• The page is too fancy, close to the game site.

5 Class 30 Questions

"Large Enterprise Network Marketing status Report" survey results show that the main problems in Web site planning and web design include 5 categories of 30 problems, the most prominent problems (the highest frequency) are:

(1) Site planning and column settings unreasonable: The main performance in the column has overlapping, cross, or column name meaning is not clear, easy to create confusion, so that users can not find the need for information, some sites are too numerous and cluttered, Web navigation system is more chaotic;

(2) The important information is incomplete: Enterprise Introduction, contact method, product classification and detailed introduction, product promotion and so on is the most basic information of enterprise website, but a lot of enterprise website These important information is incomplete, especially the product introduction is too simple, some even did not announce any contact way;

(3) Web page information is small: includes two kinds of situations: a page of content is too small, or will originally a page can be published content into multiple pages, and there is no link between the pages, need to click on the main page, on the other hand, although the content of a lot, but the useful information is less, general introduction of the content;

(4) The level of the column is too deep. In general, important information should be the most easily found in the user's location, should be as short as possible information transmission channels, so that the enterprise information more effectively passed to the user, stone because of the level of the site column too deep, users need to click multiple clicks to obtain effective information, in this process, Some valuable users may have left the site;

(5) The website lacks the promotion consciousness: promotional awareness refers to visitors through the site to display products, sales support, there are a variety of specific performance, such as the main page of the product picture, introduction, through the page ads better reflect the corporate image or new product information, listed sales organization contact, sales shop information, etc. Or have accumulated internal network marketing resources and expand the role of external network marketing resources, this aspect of the overall situation is relatively deficient.

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