Website SEO and the secret between it and webmaster tools

Blog migration did not pay attention to the changes in the URL address, resulting in Baidu and Google the two crawler engine for a short period of time can not find the road. Recently studied the largest search engine Baidu and the world's largest search engine Google Webmaster tools, say feelings.

• Baidu Webmaster Tools Address: Http://zhanzhang.baidu.com/dashboard/index
• Google Webmaster Tools address: Https://www.google.com/webmasters/tools/home

The recent wall is more powerful, Google may not be able to access (I usually use the Greenvpn, but also quite good, fast, supporting the country also more).

Webmaster tools are designed to assist developers in making more reasonable page layouts and code optimizations for their own sites, so that spiders can better understand the Web page and deliver the most accurate information to the user's screen. It's a win for both search engines and developers.

The web is growing very fast, with a combination of client vendors and developers not focusing on web standards until the end of October in 2014. User input keywords, the search engine in the 0.1s will be the network of resources together, the process of the cost of computing, the cost of data integration is great, if we develop a Web page can not let spider accurately understand, the final result is that the writing of things difficult to appear in front of users.

Search engines ' understanding of Web pages

Groping two webmaster tools, the deepest feeling is structured data (structured), structured data is not the passage of the article clear, the title is clear, in fact, your article paragraphs of clear, crawler machine also do not know what you are expressing, so the data structure is for the crawler to see instead of people to see. The number of HTML tags is very limited, a few limited tags can not express the meaning of each element of the page, such as a small icon, an ad bit, a mask, etc., so there are a lot of class name, ID name to mark an element on the page. The unity of these contents makes the crawler understand a little more thoroughly, such as:

. Banner: a banner ad bit. Sidebar: Side navigation bar. Nav: Main navigation. Icon: page small icon. Post: An article. Post-title: article title

To add attributes and an attribute to a block that needs to be expressed itemscope itemtype , ItemType has a fixed value, which can be found in the description of schema.org . Then add a detailed description within the block, using the itemprop callout. The whole operation is very simple and a little troublesome is to fill in the prescribed fields against the official website of the schema itemprop . However, search engine aggregation of Web pages too many, when these various classes out, it began to be confused, difficult to better aggregation classification. So there is something called schema, which is used to represent a structured data structure that can be seen in the following schema example:

<DivItemscope itemtype= "Http://schema.org/Person"><SpanItemprop= "Name"> Li Jing</Span><ImgSrc= "Http://barretlee.com/avatar.png"Itemprop= "image"/><SpanItemprop= "JobTitle"> Siege Division</Span><DivItemprop= "Address"Itemscope itemtype= "Http://schema.org/PostalAddress"><SpanItemprop= "StreetAddress"No. No. 969, Wen Yi Xi Road, ></Span><SpanItemprop= "Addresslocality"> Hangzhou, Zhejiang</Span><SpanItemprop= "PostalCode">310000</Span></Div><SpanItemprop= "Telephone"> (0571) 123-4567</Span><Ahref= "mailto:[email protected]"  Itemprop= "email" >[email protected]</a> Li Jing Home page: Span style= "color: #0000ff;" ><a href= "/HTTP/ Barretlee.com " Itemprop=" url " >barretlee.com</ a> </div>           

Structured data, often referred to as metadata, is attached to the text of a Web page, clarifying the functionality, attributes, and meaning of each part on the page. When the machine enters the Web page, it can be like a person, a glance at the content to be expressed. About the schema, previously translated an article SEO: let the search engine for your site more affinity.

The secret between SEO and webmaster tools

Unless the search engine can guess the specific URL address you want to search, in general, it will BA la data from its own data index library. For high-weight, high-frequency, original content of the site, search engines will be very diligent to crawl the latest content. So, how to let the search engine know how many pages on the site becomes an important thing.

We often hear something called a "sitemap." Some sites add a page to their site, which includes an important entry for the entire site, and this page is the sitemap for that page. These maps are for people to see, if you just want to show the crawler engine, you can put all the links in a certain format into the sitemap.xml file, and then put the file in the root directory of the site, such as Http://www.barretlee.com/sitemap.xml.

And the most important thing is robots.txt this file, it is a conventional document for all engines, such as the http://www.barretlee.com/robots.txt used in my website, the content is:

Sitemap:http://www.barretlee.com/sitemap.xmluser-agent: *allow:/

SEO, webmaster Tools are mainly divided into two aspects, one is the crawl of the Web page, one is the analysis of the Web page. It tells the search engine, the location of the website address, the content that allows spiders to crawl, and so on, it is a protocol. Recently, there seems to be more than one humans.txt , but also a more interesting file, you can learn it here: http://www.humanstxt.org.cn/, it can describe some of the site and team story.

Web page crawl in the Baidu Webmaster tools reflect more, and the analysis of the Web page, such as data labeling, structured data, Baidu does the comparison rub, is still in the beta phase, need to send mail to apply for permission. See Baidu Webmaster Tools page on a few data labeling, speculation should be 100 times times weaker than Google, so I still focus on Google's bar.

Crawling of Web pages

On this piece, two webmaster tools are emphasized to allow developers to expose the site map explicit to the search engine, provides a variety of analysis of the site map accuracy of the tool, search engine if found on your site when there are sometimes no, you will feel that you are not credible a bit misty. So once the page because of the transformation or migration caused the page link is lost, you can fill in the webmaster tools of these dead chain.

Do not greedy to let the search engine constantly crawl your site, if it repeatedly come to find the content is the same, it will be very sad to leave. And if it finds that every time it comes to crawling your content you can find something very interesting and never found, it will be more and more interested in you, even mercifully it will give you stereotypes, positioning, and then the weight will be higher. Can be set on the webmaster tools.

Analysis of Web pages

Google's data tagging is awesome! Enter the URL, it will open your page, set the type you want to tag, such as the article. Select the element on the page and then mark it. For example, select the title of the article, select a menu, select title on the menu, select the author's name, and then select author on the menu, after a page is marked, he will analyze all the pages of the whole station, if the structure is similar, it will automatically mark other pages.

Once the entire tag is complete, Google will know the information architecture of your entire site, and the next thing to do is to match and classify the information. So we can see that the personal blog search in Google is extremely forward, because the information structure of the page is simple, even if you do not mark it, it can be understood after crawling many times.

Compared to Baidu and Google, both are like Dick and Gaofu. But Gaofu always want to wall to see, so I usually use is still Baidu analysis. Baidu analysis and Baidu Webmaster tools are not the same. Baidu's analysis of web traffic and search vocabulary analysis is very accurate, but also a reference value.

Summary

This article on the SEO related things do a brief overview, but also summarizes the search engine to do some work, knowledge is limited, difficult to cover all, if there are errors also please treatise.

Personal blog for self-transfer: Http://www.barretlee.com/entry

Http://www.cnblogs.com/hustskyking/p/webmaster-in-baidu-and-google.html

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