Website Search engine Optimization (SEO) Research the meaning of keywords

Website construction can not be abrupt to enter a field, skip the competition research, did not determine the good target keyword to start the website construction. will lead to their own want to do the keyword rankings long time no effect, or feel good keyword ranking effect is very good but rarely bring traffic to the site. So in the early stage of site construction to do the competition research, determine the appropriate keywords for search engine optimization (SEO) is very important.

Web site search engine optimization (SEO) The significance of research keywords in the following points:

　　One, the choice of target keyword to someone to search

Website Search engine Optimization (SEO) Core keywords must be done to ensure that the core keywords do have users in search, no one search or few people search the word is meaningless. Often some corporate web site in deciding the target keyword will first think of the name of the enterprise or the name of the company's products, but if the company is not well-known enough to search the search engine is almost no name, and the product name is not related to the general name is often not the search.

Sometimes the industry noun Baidu Index will be very high (such as SEO), in Webmaster tools to check the Baidu index of SEO is more than 9,000, but this will not necessarily be a valid number of searches. In fact, most of the search "SEO" people are engaged in SEO services related to the knowledge of learning to learn SEO, as well as webmaster Research records "SEO" The word of the new trend, but not the SEO services need people.

In determining the site target keyword, the first consideration is to confirm the number of users to reach a certain level of search, and the user needs to search the number of times. If you make the wrong choice in choosing a target keyword, this will have a disastrous effect on the site.

second, as far as possible to optimize the selection of keywords to reduce the difficulty

When deciding keywords, do not blindly set the keyword target in the hottest, search the most words above. Such words as "weight loss", "travel" and so on are many users, but it is very difficult to make the first few of these words, the need for strong resources and sufficient manpower. To choose a more frequent search, but not too difficult keywords, site search engine optimization (SEO) will be in a certain investment, cycle to achieve better results.

third, to ensure that the keywords brought about by the flow will enhance the conversion rate

In doing site search engine optimization (SEO) is to enhance the site of the corresponding keyword rankings to bring effective traffic, effective flow of the transformation is essential.

For example, "travel agency" the word, search travel agents of the user's intention is somewhat vague, then "Harbin Travel agency" targeted will be much stronger, has revealed a certain demand intention. If further, the key word is "Harbin to Korea (or somewhere) tourism" is the demand intention and business value higher, it is almost certain that the search user is looking for a service that is directed to a geographic area, and a single line of travel, and that the chances of a search user coming to your site to become a customer are greatly increased.

　Iv. search for a variety of keywords

Now users search for a variety of words, many of which we can not imagine. With the use of search engine time, search users already know some search experience skills, in general, search more vague short words often search the content of their own needs, and search term specific effects are often better. Therefore, the variety of keywords to consider comprehensive, understand the user's search habits.