WeChat marketing: helping enterprises implement precision marketing

WeChat has become a new favorite of enterprises

Many enterprises in the industry fully tap into the information push function of the WeChat public platform. Currently, the public platform provides two types of information push methods: Daily active push and user reply digital push. The content includes the latest news, related knowledge, and new product sharing.

In addition to its public platform, WeChat supports text, images, voice messaging, videos, group chats, and other functions. At the same time, WeChat QR code, floating bottle, and personalized signatures with the logo display function have set up a good platform for Enterprise Promotion, brand building, and information push.

"The location of some stores is not good and there are not many passengers. If we use the LBS feature of WeChat to 'View people nearby ', we may be able to attract customers. Another example is, the user used WeChat to 'View people nearby 'and found that a merchant was doing a promotion activity, which exactly met his needs. Will he be impatient?" One industry expert spoke about the practical utility of WeChat for enterprises.

Using WeChat to attract investment has become the preferred choice for many enterprises in the industry. Enterprise promotions are also closely linked to WeChat. Customers participate in their activities by paying attention to the company's WeChat. However, after the customer replies to the information, they can obtain the electronic coupons sent by the relevant companies, with this coupon, you can enjoy additional discounts or gifts,

Precision Marketing becomes WeChat's "magic weapon"

According to official data released by Tencent, as of January 23, 2013, the number of WeChat users had reached 0.3 billion, and it is still accelerating its popularization and development. Hundreds of millions of WeChat users have formed a huge ecological circle. Ma Huateng, chairman of Tencent's board of directors, believes that WeChat, as a typical mobile Internet application, has become a way of life.

Using WeChat has many marketing advantages. One-to-one communication can directly communicate brand sentiment with each WeChat user. The push is timely, and after the information is sent, the user will see the advertisement information in a timely manner through the mobile phone; the advertising is accurate, the diversity of WeChat marketing methods can be used to serve WeChat users in a region or a location. The cost is low, and there is almost no investment in WeChat marketing. The cost is higher than the income, it can be said that the cost-effectiveness is relatively high; the operation threshold is low, and the operation can be performed without high technical content.

Compared with traditional text messages, WeChat is a fast instant messaging tool that is flexible and interesting. WeChat is only intended for mobile phone users, with higher accuracy. Moreover, WeChat public accounts can send only one text message every day, which is not frequently used. However, WeChat public accounts are very targeted and users will not feel harassed, but will feel cordial.

Compared with Weibo, WeChat has the advantage of its point-to-point communication depth. WeChat and Weibo are not in conflict and can be linked. Weibo can be a channel for collecting relationships. Anyone who has a crush on the brand can join WeChat for in-depth operation, and eventually become the most loyal fan base of the company. The user reputation generated in WeChat can be spread through Weibo, so that more people can understand it and even form "event marketing ".

It is understood that the bathroom industry is gradually increasing the number of enterprises using WeChat, but most of them are still in the initial application stage, just a simple attempt to use WeChat QR code. Many enterprises think that WeChat marketing is used to push information. Many times, the WeChat content sent by Enterprise WeChat accounts is a valuable marketing advertisement. Therefore, when users get tired of such information, they may not click the relevant WeChat link, or even delete the attention, which damages the corporate image.

Ma Jiabin, a marketing research expert, said: "When we are doing precision marketing, we should first make the content specialized and create it as a media form. In addition, WeChat features that every piece of information can be pushed, so that every individual can have the opportunity to receive this information, that is, entering others' circles and spreading it through others' circles. This may become a very popular marketing tool in the future ."