What are the characteristics of the development and operation of Internet products in China?

Article Description: what kind of Internet products do Chinese users need?

The internet has been a mighty development for decades, in fact, the real focus on the development of products but only a few years. From web1.0 to 2.0, from pure static transition to interaction, the Internet is experiencing unprecedented changes and shocks. The Internet's great environment has crossed the pure heavy mode light product "barbaric" type development, more and more exquisite breakdown of the Internet new products are emerging, can be said that the Internet's great sailing ERA has come!

China is a relatively special market environment, with tougher internet regulation and more elusive users than the rest of the world, so it is necessary to figure out what Internet products Chinese users need or can have. From the strong social model of Renren to the weak relationship model of Sina Weibo, China has already obtained the successful network product, which is not a "copycat" for replicating excellent foreign products. What are the characteristics of the development and operation of these products? Let's analyze it.

User mind to understand!

This problem is very critical, do product always want to study to try to figure out the user's needs and thoughts, so to fully understand the product market to face the user's characteristics, of course, more time must be to cultivate users to follow the ideas of the product evolution, because most users do not know what they need, Often when a suitable product in front of them, they just exclaimed: This is what I need! Believe that if Sina Weibo is not a lot of stars to pull in, there will be no such fire today, it is such a "Chinese-style" product operation and development of ideas, the Sina Weibo to the current high point, users only know that the original can see the star, the star only know that the original can be so convenient rumor and speculation.

It's time to cut to the chase!

Clearly, no matter how good the product, the timing of the election is particularly crucial. Internet early birth of the earliest instant messaging-qq, social times ushered in the complacent Renren, and Sina Weibo is drilled a time gap, in China Weibo's originator of the rice has fallen after a blank period, Sina began the journey. So the attitude of the world's first is very important, so Tencent Weibo despite the perfect function, despite the QQ accumulation of the user base again large, in the face of Sina Weibo, Tencent's micro-blog to promote the work has always been a drop in the bucket, users often only recognize the earliest do not recognize the best, of course, if you can do early and good, who will not?

User positioning should be accurate!

Why everybody nets fire, happy net dead? Sina Weibo fire, other micro Bo dead? In addition to time, the user's precise positioning is also very important. Remember when I went to college, the first day to fetch water, on the faucet in the boiling room to see the ads posted on the net, there are not a few words, anyway, I understand the meaning is: you ya to my this report, you can find the next class beauty. Later went out to class, a beautiful school elder sister and the net advertisement of the Net-plug my hand, at that time thought: "Sure enough to see beauty ..." So when a product has a clear and clear positioning, then almost half of the success, after all, the needs of specific users is not the same, positioning right, people came.

Development model to be ruthless!

Why does Tencent's Penguin eat more and more fat? Why do the stars in Sina Weibo see the most full? The development model of monopoly is of great significance for the development of products in a field. Especially in China's Internet development, the exclusive development of many enterprises have won the absolute dominant power. To keep users away from you, let your users know that you can't go anywhere without you.

Keep the upper-level relationship steady!

This needless to say, why Sina can live, the originator of rice is dead ... In addition to the above reasons, there must be a special situation.

A product from the start to development to grow is extremely difficult things, no one has no business hope that their products will eventually be abandoned by the market, so users need to firmly grasp the need to know what the Chinese user needs of the product is a knowledge, know how to locate and operate a product is an art, this article only to give a chance. Whether it is Sina Weibo, Renren, such as the public platform or watercress, know that this kind of literary and artistic niche sites, without exception, have people appreciate the development of ideas, it is worth learning.

Some people say that Chinese users only need two characteristics of the product, one is loaded, one is superficial, although not entirely agree, but I am sure that they do not need mediocre products.