What does WeChat applets mean for entrepreneurs ?, Introduction to applets

What does applet mean for entrepreneurs ?, Introduction to applets

Although this topic is a bit bad, as a developer and entrepreneur, I think it is necessary to sort it out for myself.

Many years ago, when I started my own business, I drew this blueprint in my mind:

I need a domain name, a server, and a backup case.
I need at least one front-end, at least one backend, and at least one designer for development.
I need a product, an operation, a plan, and a market so that the products we develop can be known to the world.
If you can, you can use another text and O & M tool.
Finally, I have to register a company so that I can operate it all in a proper name.

After thinking a lot, I finally gave up my idea of starting a business and turned to a programmer.

Why?

I am just an ordinary, simple, simple, untechnical, product-insensitive, and have no sense of the market. For me at that time, this was a new industry and a new field.

And at that time, I got an unusually serious 'nearsighted 'because I couldn't see the money when I opened the purse. Yes, I have been unemployed for a long time.

Now let's take a look at the basic list I listed:

Frontend * 1 backend * 1 designer * 1 product * 1 operation * 1 Planning * 1 market * 1 copywriting * 1 O & M * 1 I * 1

Ten fingers.

Assume that you can use the pay-as-you-go service in the third-and fourth-tier cities,

It is assumed that medium-level talents can be hired in three or four-tier cities. In a month, I will have to spend 50 thousand yuan on labor costs, which is 0.6 million yuan a year. In addition, the site, equipment, and various expenses are no more than 1 million RMB. You have to pay 0.8 million RMB. No, no. This starting point is not something that people like me can afford.

In this year when BAT went viral (there was a group of chaos and the big environment did not see the momentum of "Merger" and "captive", and the e-commerce field was just entering the 'warring States Period '), I am not sure what I want to do. Are they also planning to do it? I am not sure if it will become a cannon fodder for the Internet.

Then, I overwrite this list with no background, no talent, and no financial resources:

Full stack * 1

Ha, it's refreshing.

One day a few years later, I became a 'Wild path' programmer with nothing to know and started remote work in the next month.

It was a time of hard sailing. A life 'disaster 'caused by an obsession was said by friends and family members, but I decided to embark on a road where I had to constantly cross the cliff to survive.

When I knew about the public platform, I missed the dividend period of the public platform. When I realized that the full stack could not solve all the problems, I missed the era of "Lone hero, in short, I am always playing slowly.

On the evening of March 13, a dialog box pops up on the mobile phone: "invite you inside 』

I didn't even want to cancel it. I muttered ~ What a ghost, upgrade again, I do not upgrade.

A few days later, we all talked about small programs, internal tests, 200 places, and invitation system. I regret it.

In September November 3, 2016, the mini-program beta test was conducted.

What does this mean? This means that you can finally do the right thing at the right time.

A applet is similar to a public account. The former is the app itself, and the latter is implemented based on html5. So small programs are more like built-in services, such as utilities.

Comparing the mini-program documentation with the public account documentation, we can see that the former is very responsible, clear, concise, and does not forget the details.

Small programs use a development style similar to Vue. js. The underlying layer is similar to the implementation of React Native, which is a bit like the current frontend.

For entrepreneurs, applets are very suitable for quick iteration as demos.

Imagine a small program VS App

For this set of PK objects, the performance of the applet can still be compared with that of the native App, but there are too many limitations.

Despite this, mini apps have inherent superiority over apps. In addition, a group of mobile apps have been transplanted during this time.

• Exposed to 0.6 billion users

• No installation required

• The documentation is clear and concise, and the API design is excellent.

• Inherent capabilities of some apps.

• Medium front-end capabilities

• Fast development and refreshing code structure

To sum up, small programs can be labeled as flexible, convenient, user, efficient, and low-consumption.

Of course, this kind of benefit is for small and medium-sized players, and for powerful giants, it's okay.

No matter whether a small program is overestimated or sophisticated, when the Public Beta is over, it will be a kind of existence that cannot be ignored. Cheng does not admit that it is a storm.

Now, I will list my entrepreneurial list again:

Public Account * n // n <= 50
Applet * n // n <= 20

Still refreshing

The H5 program Club is a public number that focuses on small program learning and communication, and publishes information on outsourcing/recruitment requirements.