What is the website ranking based on?

I. What are the prerequisites for website optimization?

As a matter of fact, many webmasters do not know what SEO is. As a result, they follow the same pattern to optimize SEO. Binary is not just nonsense, and there are a lot of people doing this. For example, some enterprise websites hire SEO supervisors, but do they understand what SEO means? In fact, many people think that SEO is an external link. Some people around them apply for SEO talents. They just add external links to their websites. If we say that SEO is the optimization of search engines, and binary thinking: SEO is the optimization of search engines based on its own content. Therefore, the premise for website optimization is that its content is valuable, not all websites are suitable for SEO. After many SEOer easily receives a ticket, they only pay attention to the amount of money, but ignore the premise of website optimization. As a result, they are optimized based on the predefined route. In the end, they are struggling and often complained. On the other hand, the website builder has made money empty and complained about being cheated. So what we want to emphasize is: are you ready for website optimization?

For example, it is easy to describe this truth. Let's take the word "what is the prerequisite for website optimization?". I believe that SEOer is confident to make it the homepage after reading it. However, the premise must be guaranteed: the value of the website itself: 1. Whether the website content is related to website construction optimization; 2. Whether the website has valuable content, if the massive collection of high-repetition content, do you still have the confidence to make it the homepage? As a matter of fact, many SEOer orders are optimized by simply analyzing the Keyword Popularity, rather than focusing on the value of the website itself.

2. Grasp the direction of website optimization

Website optimization is based on the content. Many times, the webmaster destroys the basic conductor of the website for website optimization, such as "keyword-based transition ". Simply put, the direction of website optimization is "optimization for search engines" or "creating website value for win users "? Many websites have indeed been optimized. However, when users click a website through rankings, they will find another site with a few eyes lingering. There are also some websites, even if the keyword is relatively high, but there is still no traffic, or very few, what is the reason? Although the primary keywords are optimized in place, there is a serious lack of long-tail words, or resources that users need to search. For such a website, what is the use of more search engines? Only by mastering the development direction of the website can we use SEO optimization more effectively to realize more website values.

For example, soft text is an effective way for websites to optimize search engines. It is a good boost for both content and external links. However, if a website only relies on soft texts to support its development, the final result will be rankings, but no growth. In fact, the direction of website optimization relies entirely on its own content, supplemented by optimization. If there is too much emphasis, the final result may be loss of development opportunities. Of course, this is just an example.

III. Simplest optimization brings the greatest value

Why? In the same keyword, some websites need to be optimized for half a year or longer to reach the forefront of the industry, and some websites need a short time to complete such a process. It is conceivable that efficiency determines more value of website optimization. At the same time, it is worth noting that optimization without revenue efficiency is a float Cloud, and efficiency is not only manifested in the speed of search engine optimization. Here we should emphasize the optimization results: facilitate transactions or signatures. If not, optimization is futile. In fact, a very large number of webmasters are doing this kind of useless work every day, but they do not bring any value. What we talk about in the third part is the in-depth progress of the first two points and the hard work of optimization every day. Have you ever thought about how much value it can bring After optimization? How can we optimize it to bring more value? When optimizing the primary keywords, some people do not forget to combine the latest keywords in the current field for optimization to get more users' views, however, some people only optimize the keyword of the website. In fact, this is the gap. Take the word "Weibo" now. Isn't it because of Weibo? What if a webmaster is doing Weibo and does not choose the word "Weibo" for optimization? Of course, this is just an example. In fact, there are a lot of news hotspots inside and outside the industry every day, just to see if you are good at grasping the hot spots, such the simplest optimization will bring the greatest optimization value to the website.