What goals should be achieved on the homepage?

When I started designing a website, I usually made it backwards. I first designed the most subtle part of the station: a page for story description or a search result page. Then I began designing pages that contain these tiny parts: indexes or areas in a page set. The next step is the homepage.
The reason for this is that each page must have the appropriate content that is expected to be added. If the homepage expresses one thing, but the expanded pages describe other content, it will mislead users.

This also means that when your work is transferred to the home page, a large number of tasks have been completed. All the worries about ownership come to the head-on the homepage (in simple words, it is already the final work of the whole website when making the homepage)

The homepage of the company site takes a bit of consideration. The homepage is your first impression on others. As an old saying goes, you can only get one chance. Therefore, the homepage must have a unique set of design goals.

Before I enter the target, there are some interesting phenomena. Every site I have worked on has a similar traffic trend and is particularly prominent. Remember the smallest and bottommost elements I mentioned earlier? This is the most basic element. On a news station, it is a detailed news content page. In the search engine, it is the result display page, and in the product directory, it is the detailed product page. This type of page accounts for 60% to 75% of all browsing pages on the entire site. The rest will be on the home page.

This does not mean that the homepage is not important-the first impression is very important. But you can see how large these underlying elements are.

That is to say, let's observe the challenges of presenting the unique homepage. Remember, the homepage I mentioned refers to the homepage that exists on any. com. The first page is like the front door of your home.

Any home page should have the following four requirements (the goal of truly excellent home pages ):

Objective 1: To answer this question, "What is this ?"

No matter what the website is, it is the first task to be completed. If you ignore it, it means you leave the visitor in chaos.

What a new visitor will do first is to get this answer from an unfamiliar website. If the site fails to complete this task within a few seconds, it will make the visitor speechless (that is, this "...... "), and then leave and will not go back to the access. What do you do when someone makes you feel like an idiot? Do you want to stick to this person again?

This is all about making a good first impression.

Don't be embarrassed to use the old words: "Who are we, what are we about ." Connect to some more nagging pages or browsing pages. In this way, people who need such help will go there. Note that the text you use is important to readers.

Of course, avoid being too arrogant. It makes your words important. But the explanation must appear at the top of the page-this is an important way to get regular customers.

Before a company tries to do new things, some things are particularly important. Google does not have to add any description on the home page because almost everyone uses it. But this is only an exception. If you are doing something new, sometimes you just need to make a simple explanation. For example, flock is a free and open-source web browser.

If the person who visits your site for the first time cannot understand what the site is like within three seconds on the homepage, you will fail to get the first target. Only people know what the site is.

Objective 2: do not allow visitors to go the same way over and over again

The second goal is to prepare those who already know what they are doing. Just like you, these users are the site's regular customers.

There is a good technology to achieve the first two goals-to make part of the page dynamic. This area displays explanations to new visitors. Once a user logs in or replaces it with other information.

It is a good embodiment of this method, which provides a completely different homepage for different users (logged on, not logged on ....

　　

Goal 3: display the updated content

When you start to face Goal 3, you have provided what you need to all users (novice or veteran). Congratulations, now all the users are on the same page (the website is the same )! Now it is time to let them know the new content on the site.

Many sites have achieved the first and second goals. However, when users have trouble reading, it means you do less: update part. As a webmaster, you certainly know your site better than visitors, so be your guide. We recommend some places and comment out the new content. Blog is doing well in this aspect

Objective 4: provide a consistent and reliable navigation system

This is what the whole site should achieve (not just the home page). The reason is that you want to bring the navigation displayed on the home page to all pages. For example, there are six connections at the end, the six connections should appear at the bottom of each page.