What Internet product managers need to know ......

How can we solve the inconsistency between product design and target user needs?

1. Target User concrete hypothesis (RPG, role playing)
2. User Experience Test
3. Weaken the dependence on user surveys. Because the user survey results are subject to many factors: samples, scope ...... Think for yourself

For Internet products, the difference should be clear: Who has a greater impact on you?

In the short term, it is the former (to survive, do it first ).

In the long run, it is the latter. Because custom also serves the user, the user's demand will inevitably influence the decision of custom.

 

How are we interested in a product?

1. Friendly UI-Visual shock
2. Attractive text-endless words
3. Fascinating interaction-success of Web2.0
4. What is an ulterior motive? For example, mm in QQ and xuemei in School Intranet :-)

The degree of care for a person depends on how much you pay, and is the same for products? For example, if the UGC product allows users to pay for their own work, the longer they use the UGC product, the more difficult it is to give up.

The degree of attachment to a person depends on your common experience. Is it true for products? For example, to create opportunities for users, so that users can get an unforgettable experience through products, mm that they make friends through QQ, and xuemei that they know through the internal network ......
Conclusion: strive to integrate into the user's life

 

We cannot be perfectionists.

There are no absolutely complete products, and many products are not necessarily complete after their demise. For example, is there a color bell for the bpserver?
So step by step, do not want to complete all the functions at a time.